In-app upsells help you increase revenue by presenting locked offers or products inside the My Library page that members can choose to unlock. This guide walks you through everything from enabling in-app upsells to customizing the upsell page and tracking performance. Whether you’re offering bundles, extra courses, or exclusive access, this feature makes it easy to scale your monetization inside memberships.
TABLE OF CONTENTS
- What is In-App Upsell
- Key Benefits of In-App Upsell
- Configuring In-App Upsell in Memberships
- Frequently Asked Questions
What is In-App Upsell
An In-App Upsell allows you to display additional offers directly within the My Library page of a membership product. When learners log in, they’ll see locked products or course bundles they can choose to purchase separately. This seamless integration lets you cross-sell without disrupting the user’s experience or requiring a separate sales page.
Key Benefits of In-App Upsell
Unlocking more value from each member visit is easy with in-app upsells. Here’s why it’s a smart monetization tool:
- Boosts Revenue by promoting relevant products at key engagement points
- Enhances Discoverability of other courses without additional outreach
- No Checkout Friction since offers appear within the existing library view
- Easy Customization to match your brand identity and upsell goals
- Trackable Performance so you know what works and can optimize accordingly
Configuring In-App Upsell in Memberships
Follow these steps to set up and customize your in-app upsell. This process ensures your upsells are branded, active, and visible where they matter most.
Navigate to Offers
Go to the left-hand navigation panel and click Memberships. From the top navigation bar, click Courses, then choose Offers.
Edit the Target Offer
On the Offers dashboard, locate the offer you want to attach the upsell to. Click the three-dot icon and select Edit.
Access the Upsell Tab
Once inside the offer editor, select the Upsell tab. Then click the + Add Upsell button to begin.
Select In-App Upsell Type
When prompted to choose the upsell type, select In-App Upsell and click Continue.
Choose the Offer for In-App Upsell
From the dropdown, select the offer you want to upsell within the library page. Click Add Upsell Offer to attach it.
Customize the Upsell Page
Once the upsell is added, click the palette icon under “Actions” to enter the visual editor. You’ll see multiple tabs—Details, Course Body, and Instructor—to personalize the upsell view.
Details Tab
This tab lets you adjust main title and subtitle styling, alignment, font, and the background of the upsell banner. You can also configure the text and appearance of the purchase button.
Course Body Tab
Here, you can edit the description title, course description content, curriculum title, and font styling. These elements help highlight what’s included in the upsell.
Instructor Tab
Control how the instructor section looks by setting fonts and background colors for the name, title, bio, and section heading.
Preview and Activate
Use the Preview button at the top right to see how the upsell will appear to learners. Once satisfied, switch the status to “Active” using the dropdown next to it and click Save.
Edit or Remove In-App Upsells
If you need to make changes later, go back to the Upsell tab, click the three-dot menu beside the upsell, and choose Edit to update or Delete to remove it.
Frequently Asked Questions
Q: Can I add multiple In-App Upsells to the same offer?
Yes, you can attach multiple In-App Upsells to a single offer. This allows you to showcase different products or bundles on the My Library page and give users more purchasing options.
Q: Will users see the upsell even if they already purchased it elsewhere?
No, once a user purchases an offer (even as an upsell), it will no longer appear as locked in their My Library. Only offers they haven’t purchased will remain visible as upsells.
Q: Can I customize the look and feel of each In-App Upsell page?
Absolutely. Each upsell offer can be uniquely styled using the built-in editor. You can adjust fonts, colors, layout, descriptions, and instructor details to match your brand.
Q: What payment methods are supported for In-App Upsells?
In-App Upsells support any payment methods you’ve configured within your checkout settings, including Stripe and PayPal. The checkout experience remains seamless and secure.