What is the Marketing Audit?
The Marketing Audit is a powerful diagnostic tool designed to help you understand the overall health and performance of your business (sub-account). It provides a comprehensive analysis across several key areas, helping you identify growth opportunities and reinforce your value as an agency.
Why Use the Marketing Audit?
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Measure Business Health at a Glance
Get an in-depth snapshot of how your business is performing across critical marketing and operational dimensions. -
Reinforce Agency Value
Show your clients exactly where their business stands and how your agency is driving improvements. -
Boost Visibility into Key Metrics
Access detailed insights that can guide strategy, optimize performance, and enhance client satisfaction.
What Does the Audit Include?
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Google Business Profile Audit
Evaluate the completeness and optimization level of your GBP listing. -
Website Performance Audit
Check for speed, responsiveness, SEO-friendliness, and overall user experience. -
Local SEO Heatmap
Visualize your local visibility across various search terms and geographies. -
Listings Analysis
Ensure your business information is consistently and accurately listed across platforms. -
Online Reviews Audit
Analyze review quantity, quality, and response patterns to gauge your reputation health. -
Business Detail Accuracy Check
Review foundational business data (name, address, phone, etc.) for correctness and consistency.
Feature Access Control
- The feature is enabled by default for all users within a Sub-Account.
- You can manage access by updating Roles & Permissions under:
- Sub-Account > Settings > My Staff > Roles
- Navigate to: Sub-Account > Settings > Labs
- Enable: ‘Marketing Audit’
- Go to: Sub-Account > Reporting > Audit Report
- Click: ‘Generate Report Now’ (Give it a moment – your report will be auto-generated!)
- Sub-account admins will also be notified via email once the automated report is generated.
Note: If Report is not getting generated please check
- Your location’s profile details. It should have Google Place Id URL under socal Links
- If there is no place id in social links, we try getting it from GBP integrations.
- If not found, we don’t generate the report
Competitive Analysis in the Marketing Audit
Understand how your business stacks up against the competition with our AI-Powered Competitor Analysis. This feature helps you uncover actionable insights by comparing your business’s online presence with others in your market.
How to Add Competitors and Generate the Report
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Navigate to the “Compare Reports” Tab
Once your Marketing Audit is generated, go to the Compare Reports tab. -
Add Up to 3 Competitor Businesses
Enter the details of three distinct businesses you’d like to analyze against your own. -
Click “Compare Reports”
This will initiate the AI-driven Competitor Analysis and generate side-by-side insights.
What Does the Competitor Analysis Include?
Currently, the Competitor Analysis covers two critical areas:
-
Listings Comparison
Review the accuracy, completeness, and optimization of your business listings compared to your competitors. -
Online Reputation (Reviews) Comparison
Gain insight into review volume, sentiment, and engagement strategies. Understand how your reputation measures up and where you can improve.
Note: The analysis is based on published listings available online for both your business and the selected competitors.
♻️ Run Multiple Analyses Easily
Want to analyze different competitors? Simply add new business profiles in the Compare Reports tab and click the Compare Reports button again. The system will generate a fresh comparison report with updated insights and recommendations
Other Important Support Articles
- Grading Sheet and Sidebar in Marketing Report: https://gohighlevele.com/highlevel-support/ href=”https://gohighlevele.com/highlevel-support/”>
- Understanding the Grades in Your Marketing Audit Report: https://gohighlevele.com/highlevel-support/ href=”https://gohighlevele.com/highlevel-support/”>