Getting Started with Reviews AI Agents
Step 1: Access the Reviews AI Settings
- Go to the Reputation Management module inside your account.
- Click on Settings.
- Navigate to the Reviews AI tab.
- Here you will find the section to create and manage your AI Agents.
Step 2: Create or Select an AI Agent
- Click Create Agent.
- You can either create from scratch by setting tone, style, and traits manually or use a ready-made template
- Available settings include:
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Agent Name – Keep a friendly name to your agent. Helps you track performance/ review quality.
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Tone – Friendly, Professional, Empathetic, etc.
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Prompt – Give a concise prompt to your Agent,
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You can quickly enable all pre-built AI Agents by selecting "Create Starter Agents", allowing you to start using templated personalities without building them individually.
Step 3: Set Assignment Rules for AI Agents
- Assign AI Agents based on Review Sentiment (Positive, Neutral, Negative).
- Enable Round Robin Assignment if you want different agents to rotate automatically for variety.
Step 4: Configure Language Detection
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AI automatically detects the review’s language.
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Set a Fallback Language in case the review language cannot be detected.
Step 5: Select Google Business Pages (Optional)
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Assign AI Agents to specific Google Business Pages.
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Useful for managing responses across multiple brands or locations

Step 6: Manage and Test AI Agents
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You can Edit, Clone, or Delete AI Agents anytime.
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Preview AI-generated responses before publishing.
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Easily view which Agent crafted each review reply inside the Reputation Management view.
Best Practices for Using Reviews AI Agents
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Set clear tone and style to match your brand voice.
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Differentiate sentiment handling for positive, neutral, and negative reviews.
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Keep response instructions simple and specific.
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Personalize responses with business names or locations if applicable.
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Preview responses regularly to ensure tone and content match expectations.
You’re now ready to create and manage your Reviews AI Agents for more personalized, consistent, and automated review responses.
Note: Reviews AI Agents are currently available to Agency Users only.