What if your outreach strategy could be a bit more fun?
You know, instead of the usual serious, “buy my stuff” vibes, you could actually make your marketing feel like a conversation.
Sounds a bit wacky, right? But trust me, it works.
In a recent live session, Mario Aldayuz, Head of Partnerships at HighLevel Pro Tools, dove into how AI bots with a sense of humor can turn your outreach from bland to standout.
This isn’t your typical dry, corporate marketing stuff—this is about engaging your audience and actually getting them to smile.
Forget the Hard Sell: Make It Fun
We’ve all seen it—pushy sales emails, aggressive pop-ups, and ads that just scream “I’m trying to get you to buy something.”
But here’s the thing: People are tired of that. And honestly, it’s getting harder to stand out with the same old “buy now!” tactics.
Instead of trying to sell people right away, Mario dropped a game-changing idea: add humor to your automation.
Sounds crazy? Well, hear me out. When you make your marketing entertaining, people don’t feel like they’re being “sold to.”
Instead, they want to engage with your content. It’s all about giving value, first.
Enter: The Santa Bot (Yes, You Read That Right)
Mario introduced this killer example of a “Santa Bot”—an AI-powered interaction tool that brought some lighthearted fun to a holiday campaign.
Imagine this: You land on a website, and out pops Santa cracking a joke and offering a deal. It’s a pleasant surprise that doesn’t scream “buy now,” but still gets people interested.
But it doesn’t stop there. Why stop at Santa? You could have a dad-joke bot, I’m telling you, the fun is endless!
These bots don’t just entertain—they also subtly show off HighLevel’s Voice AI capabilities, giving potential customers a taste of how powerful your tools really are.
The Takeaway? Make Marketing Fun
We’re all tired of the same old, same old marketing tactics.
If you want to really engage your audience, you’ve gotta stand out—and making your outreach fun and interactive is a great way to do that.
When you bring value first and make the experience enjoyable, you’ll have people coming back for more.
And that’s when sales happen naturally. So, stop stressing over the hard sell, and start bringing a little more fun into your outreach.
Need Help Creating Fun Outreach Campaigns That Work?
If you’re scratching your head over how to integrate creative AI into your workflow, don’t sweat it. We got your back with expert advice and support to help you make HighLevel work for you—without the stress.
👉 Check out HL Pro Tools for resources, support, and strategies that make marketing fun and effective.