Let’s talk bots.
Specifically, HighLevel AI bots — the ones that are supposed to save us time, money, and a few customer service headaches.
Now, if you’ve ever launched one and watched it spiral into confusion like a caffeinated intern with no training… you’re not alone.
I joined a live Zoom session hosted by Mario Aldayuz (our Head of Partnerships at HL Pro Tools) where agencies from Progreda, GHL Engine, The Syndicate, and beyond showed up to ask the big question: “How do I actually make this AI stuff work?”
The session was packed with tactical tips, a few hilarious misfires, and the kind of insights that could save you weeks of trial and error. Here’s what stuck with me—and what I think you should steal immediately.
The AI Game Plan (What Actually Works)
Here’s how to get your bot acting more like a team member and less like an untrained robot:
1. Clarity is Queen
Think of your bot like a hyper-literal intern. It’s not lazy—it just doesn’t guess well.
✔️ Keep your training docs short, focused, and clean
✔️ Avoid giving it entire websites or 20-tab spreadsheets
✔️ Define the tone and style you want it to use (professional, playful, etc.)
Clear prompts = better answers. Period.
2. Iterate or Die (Okay, Not Literally)
“AI isn’t plug-and-play. It’s test-and-refine.”
If your bot messes up? Cool. That’s your signal to refine.
✅ Rewatch conversations
✅ Look for repeated fails or weird responses
✅ Tweak your prompt or swap out confusing training data
You’re not fixing bugs—you’re training your digital assistant.
3. Make It Match Your Market
You wouldn’t talk to a dog grooming customer the same way you talk to a law client… and neither should your bot.
✨ Add personality and tone based on your niche
📜 Use pre-written qualification scripts to guide the convo
🎯 Focus on intent—like booking, pre-screening, or upselling
One of my favorite examples was a bot that used dog puns while booking grooming appointments. (10/10 vibes, zero fluff.)
4. AI Isn’t Perfect (Yet)
This one’s important.
Your bot will hallucinate sometimes. It will say weird stuff. That’s not failure—that’s just where we’re at with AI right now.
So if it’s quoting prices it shouldn’t? Just remove pricing from the training doc. If it’s repeating itself? Add some logic checks.
Treat it like an evolving part of your business—not a one-click magic fix.
Quick Recap: Your AI Checklist
Here’s your cheat sheet from the session:
✅ Use one-pagers, not encyclopedias
✅ Get crystal clear on tone and personality
✅ Test like crazy (and expect to iterate)
✅ Build in escalation paths (when to hand off to a human)
✅ Customize based on your industry and customer vibe
Want AI That Actually Works?
If you’re tired of guessing your way through prompt-building and bot-training, let’s fix it.
At HL Pro Tools, we help HighLevel users get their AI working like it should’ve from day one—with white-label support, done-for-you buildouts, and hands-on strategy.
👉 Visit gohighlevele.com to get smarter automation, less stress, and a bot you’re actually proud of.
Let’s make your AI your MVP—not your biggest mystery.