Let’s talk about the thing nobody wants to deal with but absolutely has to:
A2P 10DLC registration.
Yeah, I know. It sounds like some government compliance thing that belongs in a stack of legal paperwork—not in your HighLevel dashboard. But if you’re sending SMS through HighLevel (especially using Twilio), this step is no longer optional.
If you skip A2P registration?
💥 Your messages won’t deliver.
📉 Your ROI tanks.
📵 And your clients start asking why their appointment reminders stopped going out.
So, let’s break it down—no fluff, no jargon. Just the stuff you need to know to get registered, stay compliant, and keep the leads flowing.
What Is A2P and Why Should You Care?
In simple terms:
A2P (Application-to-Person) messaging is how platforms like HighLevel send SMS on your behalf.
Carriers (like Verizon and AT&T) now require businesses to register before sending these messages—especially in bulk.
✅ If you’re using SMS for:
- Appointment reminders
- Review requests
- Promotions or lead follow-up
- You need to be A2P-registered.
Why Messages Get Blocked (Even If You’re Doing Everything “Right”)
Here’s the catch: Even if your workflows are perfect, if you’re not registered, carriers can (and will) block or throttle your texts.
And if you are registered but made a mistake in the application? That’s another roadblock.
What You’ll Need to Apply (No Surprises)
Before you start, gather:
- EIN + Legal Business Name
- Business Address + Website
- Clear opt-in flow (with visuals)
- Industry category + campaign use case
The more complete your info, the faster you’ll get approved.
Final Thoughts: Don’t Let This Block Your Growth
Listen, A2P is annoying. I get it. But the businesses that lean in and get this handled now will be the ones landing in inboxes while their competitors are stuck in limbo.
High deliverability = higher ROI.
It’s that simple.
And if you need help? We’ve walked hundreds of HighLevel users through this stuff. Head over to gohighlevele.com and let’s knock it out together.
Cool Free Thing: The Testimonial Workflow
Before you can help businesses with your service, you need to build trust.
And the fastest way to do that?
⭐️ Testimonials.
So here’s a freebie I think you’ll love: I’m giving away my team’s Testimonial Workflow—the exact process we use to collect, organize, and showcase client proof (without chasing anyone down).
👉 Grab it here and use it to start building trust before you even start pitching.