Let me paint a picture.
You’ve got the perfect Messenger automation set up in HighLevel. A new lead types “book” in the chat and BAM—your beautiful workflow kicks off.
Except… someone else types “BOOK”, and nothing happens.
Crickets. No follow-up. No lead captured.
Just another conversation ghosted because of a case-sensitive keyword trigger. 😩
If you’ve been there, I feel your pain. Let’s fix it.
The Problem: Your Keywords Are Too Picky
HighLevel Messenger workflows (right now, at least) are case-sensitive. So “info” ≠ “Info” ≠ “INFO”.
It sounds small—but when you’re depending on those triggers to launch automations, you can lose leads fast.
And let’s be honest—most people don’t care about formatting when they’re typing into a chat box. If your system does, you’re setting yourself up for failure.
The Workaround: Use AI to Do the Dirty Work
This is where it gets cool. 🤖
You can use OpenAI inside HighLevel to normalize incoming messages. That means no matter how your user types “book,” “BOOK,” or “BoOk,” the AI will recognize it and route it correctly.
Here’s how I’d do it:
- 🔁 Add an OpenAI step before your Messenger keyword logic.
- 🧠 Use AI to classify the intent (i.e., “Are they asking to book something?”).
- 🛠 Route the workflow based on the AI’s response, not the exact word.
This lets you bypass the case sensitivity completely and makes your automation way more human-proof.
Why This Matters
I know it sounds like a nerdy little tech fix, but here’s the deal:
🧲 More leads convert when things just work.
💸 You stop leaving money on the table from failed automations.
🔥 You look like a genius to your clients.
That’s the kind of thing that makes your HighLevel setup feel premium, not like a hacked-together workaround.
Bonus: Fixing Other Workflow Frustrations
While you’re at it, here are a few quick wins we’ve helped clients with recently:
- 📩 Email Deliverability – Use a dedicated IP and clean your list regularly.
- 🔄 Automation Loops – Add time delays + exit conditions to prevent infinite loops.
- 🧱 Sticky UIs – Clear your cache or try incognito mode if the builder’s acting up.
- 🧠 Custom GPT Workflows – Build smart lead responders that adapt to user input.
Final Word: Don’t Let Tech Trip You Up
HighLevel is powerful—but it’s not perfect. When it breaks, you’ve got two options:
- Complain about bugs.
- Get creative and build around them.
Option 2 is where the magic happens. And if you want help turning your messy workflow into a conversion machine, come see what we’re doing at gohighlevele.com. We’re all about making HighLevel work better for you.
Cool Free Thing: The Testimonial Workflow
Before you can help businesses with your service, you need to earn their trust.
The fastest way to do that? ⭐️ Testimonials.
In the spirit of free stuff… I want to give you my team’s Testimonial Workflow—the exact system we use to collect, edit, and organize client testimonials without chasing people down.
👉 Grab the free workflow here and start turning happy clients into marketing ammo.