How I Landed My First Clients And How You Can Too

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Getting your first few clients can feel like standing on stage at an open mic night… with zero experience and no one in the crowd

When you’re just getting started with your SaaS or HighLevel white-label setup, there’s this big question hanging over your head: “Where do I even start?”

I’ve been there. And the truth is, landing those early clients isn’t about fancy funnels or throwing cash at Facebook ads. It’s about real relationships, a little hustle, and using the tools you already have.

So here’s what actually works when you’re starting from zero 👇

Step 1: Start With People Who Already Trust You

It sounds too simple. But hear me out.

When I launched my first offer, I didn’t start with strangers. 

I messaged 10 people I already knew—friends, family, old coworkers, neighbors—and just talked to them. Not like a pitch, more like:

“Hey, I just launched something I think could help [insert pain point]. Can I show it to you and see what you think?”

No pressure. No closing scripts. Just start conversations with people who already trust you.

➡️ Pro Tip: Ask them for referrals, even if they’re not a good fit. You’d be surprised how often someone says, “Actually, I know a guy who needs this…”

Step 2: Join a Networking Group (Yes, Really)

I used to roll my eyes at this. 🙄
But once I tried it, I realized it works really well.

Whether it’s BNI, Toastmasters, or your local entrepreneur meetup, networking groups are gold for two reasons:

  1. You get face time with local business owners.
  2. You get practice talking about what you do.

People don’t just buy services, they buy people they trust

Show up consistently, offer to help, and you’ll be the first name they think of when someone needs what you offer.

➡️ Mini Challenge: Look up a local group and attend just one meeting this week. Say hi. Make a friend. Watch what happens.

Bonus: Use AI to Warm Up Cold Leads

Once you’ve tapped your network and local scene, then yeah—go ahead and scale your outreach.

This is where HighLevel + AI really shines.

✅ Use Smart Lists to build a lead list
✅ Use Workflows + AI Prompts to auto-personalize outreach
✅ Track replies, book appointments, and start real convos

Just remember: don’t automate before you validate. Talk to humans first, then scale what’s working.

TL;DR – Your First Clients Are Closer Than You Think

Here’s your quick-start checklist:

  • ✅ Reach out to 5 people in your personal network today
  • ✅ Ask for referrals (even if they say no)
  • ✅ Join a networking group this week
  • ✅ Don’t overthink it—just start talking to people
  • ✅ Once you’ve got your message dialed in, then scale with AI

Seriously, I can’t overstate this: conversations lead to conversions. Not copywriting. Not design. Not a perfect funnel.

Just real, simple conversations. And when you mix that with the power of HighLevel? That’s where the magic happens.

Want More Tools Like This?

If you’re ready to skip the guesswork and get the tools we use at HL Pro Tools to actually get results.

👉 Head to gohighlevele.com and grab what you need.

We build, test, and optimize everything for real HighLevel users—so you don’t have to reinvent the wheel.

Cool Free Thing

Before you can help businesses with your service, you need to establish trust

The quickest way to earn that trust? ⭐️ Testimonials.

In the spirit of free stuff… I want to give you my team’s Testimonial Workflow

This is the exact process we use to collect, organize, and repurpose testimonials on autopilot.

👉 Get the walkthrough here

You’re welcome. 😉