Workflows are the lifeblood of your HighLevel setup. But if you’ve been in the game long enough, you already know they don’t always behave like you want them to.
You fix an email address.
You update a tag.
You try to re-trigger a sequence.
And then… crickets.
Sound familiar?
If your automations have ever ghosted you when you needed them most, this post is for you. I’m breaking down the real reason re-enrollments fail, plus some sneaky-smart workarounds that’ll save you time, money, and headaches.
The Problem: Broken Sequences After Bounced Emails
Here’s the deal…
Let’s say a contact fills out a form with a bad email address. Your workflow triggers an email (naturally), it bounces, and then you fix the typo manually.
So far, so good.
But when you try to put that contact back into the email sequence… nada. Because by default, HighLevel doesn’t automatically re-enroll contacts into workflows just because an email got fixed.
That’s a big deal if you’re sending long-form nurture sequences, limited-time offers, or onboarding emails. You’re essentially dropping hot leads just because of a typo.
The Fix: Use Tags + If/Else Branching Like a Ninja
Here’s how I like to handle it:
- Tag bad emails when a bounce happens (e.g. bad-email)
- Build an If/Else branch in your workflow:
→ If contact has bad-email tag = send alert, remove from sequence
→ Else = continue as usual - Once the email is corrected, manually remove the tag, then add a new one like email-fixed
- Use that new tag to trigger a re-entry into the workflow or drop them into a new one
It’s not 100% automatic (yet), but it works. And once you build it once, you can duplicate and tweak it for different workflows.
💡 Pro Tip: Avoid this altogether by making clients fill out their own data using smart forms. Humans are great at messing things up, but surprisingly good at getting their own email address right.
Bonus Tips for Smarter Workflow Design
If you want your automations to feel magical instead of maddening, build with flexibility in mind. Here’s a checklist I run through:
✅ Anticipate errors. Ask: what’s most likely to break, and how can I auto-correct it?
✅ Use tags as breadcrumbs. They help you track where people have been, and where they should go next.
✅ Build “escape hatches.” Set up internal alerts when something important gets skipped or fails.
The difference between a clunky system and a pro-grade client experience? It’s not more tools, it’s smarter planning.
TL;DR: Build for Imperfection
Perfect data doesn’t exist. Your workflows need to survive the chaos of real humans doing real things poorly.
If you want smoother automations and fewer fires to put out, remember:
🔥 Bad emails are inevitable. Plan for them.
🔥 Re-entry doesn’t happen automatically. Build systems that allow for it.
🔥 Tags and branching logic = your best friends.
Get this right, and your HighLevel setup starts feeling more like a machine and less like duct-taped chaos.
If you want more done-for-you tools, smarter workflow templates, and real support for scaling your SaaS or agency with HighLevel, head over to gohighlevele.com.
That’s where the magic happens.
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