Logging into stuff shouldn’t feel like solving a Rubik’s cube blindfolded.
If you’ve ever had a client message you with, “Hey, I can’t log in again. What’s my password?” for the 73rd time, then this new HighLevel update is about to be your new best friend.
We’re talking about Google Login for white-label portals, and trust me, it’s one of those small tweaks that makes a massive difference for your client experience.
Why This Matters (Especially If You’re Running a White-Label SaaS)
Here’s the deal: When you’re running a white-label SaaS, every touchpoint, especially login, is part of the customer experience.
👉 If login feels janky or outdated, your brand takes the hit.
👉 If clients forget passwords (they will), support tickets pile up.
👉 If it’s hard to log in, people use your system less, and that means more churn.
Now? You can flip on Google Login for your portal, and your clients get the magic “Sign in with Google” button they’re already used to seeing everywhere else online.
- No more “forgot password” loops
- No more tech headaches
- No more friction
Just clean, easy, one-click access. 🙌
What Makes This a Game-Changer?
Let me break it down for you.
1. It’s Fully White-Labeled (aka Your Brand Still Shines)
Even though it’s Google-powered, the login flow is still gray-labeled. So your clients see your branding, not HighLevel’s.
Brand trust stays intact.
You look more pro.
Clients feel confident logging in.
2. It’s Perfect for Less Tech-Savvy Clients
You know the ones. The clients who:
- Forgot their password five minutes after setting it
- Can’t find the email you sent with the login link
- Call you anytime they see a blank screen
With Google Login, they just click a button.
That’s it. Done. Logged in.
Simpler onboarding = happier clients.
3. It Cuts Down on Support Requests
Less time helping clients log in = more time doing stuff that actually grows your agency.
If you’ve ever had your team bogged down in:
- Resetting passwords
- Troubleshooting access
- Answering the same login question again and again
How to Turn It On (Takes 60 Seconds)
All you have to do is:
- Go to your agency admin panel
- Navigate to your white-label settings
- Toggle ON “Google Login”
- Save it, and boom — it’s live on your login screen
Easy win.
Real Talk: This Is the Kind of Feature That Improves Retention
It might seem small — just a login button, right?
But in the SaaS world, convenience = retention.
The less friction your clients feel when accessing your platform, the more likely they are to:
- Actually use it
- Stick around longer
- Refer you to others
Fewer barriers = more usage = less churn.
My Take?
If you’re offering white-label SaaS and you’re not using Google Login yet…
You’re leaving trust, professionalism, and retention on the table.
Turn it on.
Brand it like a pro.
Make your client’s life easier.
Trust me, they’ll notice. And they’ll love you for it.
Want More Tools to Boost Your White-Label Game?
If you’re into clean features like this one and want even more tools, templates, and shortcuts to run your SaaS agency like a boss, head over to 👉 gohighlevele.com
That’s where I get everything I need to build smarter, launch faster, and look like I’ve got a team of 12 behind me (spoiler: I don’t).
Cool Free Thing: Testimonial Workflow (Free Download)
Before you can help clients, you’ve got to earn their trust. And one of the fastest ways to build that trust?
⭐️ Testimonials.
So in the spirit of awesome free stuff, I’m giving you my team’s Testimonial Workflow, the same one we use to:
✅ Collect killer testimonials without awkward asks
✅ Edit and organize them in one place
✅ Showcase social proof like a boss
👉 Get the Testimonial Workflow
It’s plug-and-play. And it works.