SaaS isn’t just about having cool automations or running fancy funnels anymore.
If you’re like me, you’re always looking for new ways to add value, make clients stickier, and, yep, create new revenue streams that don’t suck up your whole life.
🔥 Good news: HighLevel just rolled out a couple of quiet-but-powerful updates for agencies doing eCommerce or developing Marketplace apps, and if you play this right, these features can unlock more sales, more freedom, and more money.
Let’s break it down 👇
For the eComm Agencies: Customer Logins Just Got a Lot Smarter
If you’re selling physical or digital products through HighLevel’s built-in eCommerce system, and your customers can only “check out as guest”, you’re missing a huge opportunity.
Here’s what’s new:
➡️ Customers can now create and log into their accounts
➡️ They can view order history, account details, and more
➡️ It creates a much more trusted, repeat-friendly shopping experience
Why this matters:
Repeat buyers are where the profit is. If people can log in, reorder, and update info without starting from scratch, they’re more likely to come back (and bring their wallet).
Pro tip:
Enable customer logins immediately and use the data to personalize future offers or build a loyalty system. Little tweaks = long-term wins.
For Developers: Usage-Based Pricing Is Now a Thing 🙌
This next one’s for my fellow SaaS nerds building apps in the HighLevel Marketplace.
You can now offer usage-based pricing for your apps.
Here’s why that’s 🔥:
- Instead of flat fees, you charge based on actual usage, think messages sent, tasks run, or whatever metric makes sense for your tool
- Clients love it because they only pay for what they use
- You win because it scales with your users’ success
Why this is powerful:
This model reduces the “commitment anxiety” for new users, while unlocking scalable revenue once they’re hooked.
It’s the Netflix of SaaS pricing. Start small, grow big.
Pro tip:
If you’re building or already offering an app, consider switching to a usage-based model. You’ll make your offer feel more flexible and easier to say “yes” to.
Why These Updates Are Bigger Than They Look
These aren’t flashy updates. They’re not gonna get 1,000 likes in a Facebook group. But if you run an agency or offer a SaaS product, these are foundation-builders.
Here’s what this unlocks:
✅ New ways to increase client stickiness (via account logins)
✅ Smarter monetization (with pricing that grows with value)
✅ More control over how you sell, not just what you sell
How I’m Using These Features(and You Should Too
In my agency and projects, here’s what I’ve already done:
🔓 Turned on customer logins for my eComm clients
📈 Set up email automations tied to login activity (more upsell triggers!)
🧪 Testing usage-based pricing on a side tool I’ve been building
It’s early, but the signs are good, better retention, happier clients, and more predictable growth.
Bottom line: These small updates are tools in your toolbox. Use them right, and they can give you serious leverage.
Want Tools That Make All This 10x Easier?
If you love little updates that create big wins, and you want done-for-you tools, templates, and plug-and-play workflows for running your agency without babysitting everything, then head over to 👉 gohighlevele.com
That’s where I get everything I use to:
✅ Launch faster
✅ Look more pro
✅ Automate the boring stuff
✅ And free up time to do, you know, life
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