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Businesses are constantly seeking ways to leverage AI to enhance customer experiences, streamline operations, and drive growth. HighLevel’s latest release of advanced GPT functions marks a significant step forward in this journey. With new models and the game-changing GPT History feature, we’re empowering businesses to create smarter, more personalized interactions that adapt and improve over time.
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What is GPT?
GPT, or Generative Pre-trained Transformer, is a family of AI language models known for producing human-like text and content. Whether it’s generating text, images, or even music, GPT models excel at creating content that is contextually coherent and grammatically accurate. By predicting the next word in a sequence, GPT can craft full sentences and paragraphs, enabling seamless, conversational interactions.
At HighLevel, we’ve harnessed the power of GPT, integrating it into our platform to enable users to automate responses, analyze text sentiment, summarize content, translate text, and more. And now, with our latest update, we’ve taken this functionality to the next level by introducing two new major enhancements:
- New GPT Models
- GPT History Feature
Let’s take a look at the new GPT models first.
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Choose the Right GPT Models for Your Marketing Needs
At the core of our GPT feature is the ability to choose from different GPT models, each offering unique strengths to suit your specific requirements. Powered by OpenAI, the same organization behind ChatGPT, HighLevel’s GPT models range from the powerful GPT-4 Turbo to the efficient GPT-4o Mini.
Here’s a breakdown of the available models:
GPT 3.5 Turbo – HighLevel’s first GPT model offers fast responses but may struggle with complex queries. While it’s not as advanced as GPT-4 Turbo, it still delivers good results for simpler tasks. Priced at $0.015 per execution, it’s a budget-friendly option for basic needs. Potential Use Cases: Basic Chatbots, Automated Email Responses, Social Media Posts.
GPT-4 Turbo – As a more advanced model, GPT-4 Turbo excels in delivering consistent and accurate responses. It can handle complex queries with ease and offers superior contextual understanding. While it’s slightly slower than other models, its reliability makes it a top choice for in-depth tasks. This model is priced at $0.03 per execution. Potential Use Cases: Complex Customer Support Chatbots, Content Creation, Personalized Marketing Campaigns.
GPT-4o – Optimized for specific tasks, GPT-4o strikes a balance between speed and performance. It handles most queries effectively and offers good contextual understanding, making it a versatile option for many business needs. Like GPT-4 Turbo, it’s priced at $0.03 per execution. Potential Use Cases: Product Recommendations, Conversational AI Chatbots, Dynamic Content Updates.
GPT-4o Mini – This lightweight version of GPT-4o is designed for less complex queries. It’s the fastest of the models, making it ideal for basic tasks that require quick turnaround times. At $0.015 per execution, it’s a cost-effective solution for simpler applications. Potential Use Cases: High-Volume Text Generation, Workflow Automation, Real-Time Language Translation.
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Choosing the Right GPT Model for Your Needs
The best GPT model for your needs depends on the complexity of your tasks and your budget. Consider the following factors when making your decision:
Task Complexity – For AI assistance with more complex tasks, GPT-4 Turbo or GPT-4o are better options.
Budget – If you’re worried about your bottomline, GPT 3.5 Turbo and GPT-4o Mini are more cost-effective.
Speed – When speed is of the essence, GPT 3.5 Turbo and GPT-4o Mini offer faster response times.
By understanding the capabilities and limitations of each GPT model, you can choose the right one to meet your specific needs and achieve your marketing goals.
To activate your GPT model just follow these simple instructions:
- Click the “+” icon and search for “GPT powered by OpenAI”
- Select the Model you want.
- Select the Action Type (prompt type)
From there, you can select the action type (prompt type), with options like Analyze Text Sentiment, Summarize Text, Translate Content, or Custom prompts.
If you’re unsure which prompt to use, don’t worry. We’ve provided pre-made action types that auto-populate the prompt, allowing you to get started quickly and effectively.
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Using GPT History to Personalize Your AI Interactions
HighLevel’s new GPT History functionality allows you to retain and utilize past GPT queries and responses, enabling more personalized and contextually relevant interactions.
Imagine having a conversation with your AI that doesn’t just start from scratch every time but remembers previous interactions. That’s the power of GPT History. It ensures that your AI can build on past conversations, providing smarter, more personalized responses that evolve with your business needs.
Types of GPT History Available in HighLevel
To offer maximum flexibility, we’ve introduced five types of GPT History:
This Sub Account – Remembers all GPT conversations across all workflows within a sub-account, ensuring a consistent experience throughout the customer journey.
This Workflow – Retains conversations within a specific workflow, allowing for continuity and context within that process.
Per Execution – Ideal for one-off tasks, this history type remembers conversations for a single execution of a workflow.
This Step – Remembers conversations for a specific action across multiple executions, helping you refine and optimize your processes over time.
Custom – For businesses with unique needs, the custom history option lets you create a history type that can be used across workflows, tailoring memory to your specific requirements.
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How to Enable GPT History
Getting started with GPT History is straightforward:
- Enable the option in Labs.
- Select the “GPT Powered By OpenAI” action.
- Switch on “Enable History.”
- Choose the “History for” option from the dropdown.
- Add system instructions to guide your AI for more precise outputs.
We understand that not all data should be retained, so we’ve provided advanced options to give you more control. You can exclude specific instructions or responses from history, allowing for more tailored and accurate responses while ensuring sensitive information or irrelevant data doesn’t clutter your workflows.
How HighLevel’s New GPT Enhancement Can Help Your Marketing
HighLevel’s new GPT enhancements help improve your marketing by providing personalized, consistent, and efficient AI-driven interactions that adapt to your customers’ needs.
Whether you’re automating content creation, analyzing sentiment, or managing complex workflows, these enhancements empower you to create more effective and impactful marketing campaigns.
By choosing the right GPT model for your specific needs and leveraging the power of GPT History, you’re harnessing the full power of AI so you can work smarter, not harder.
To learn more about how you can use GPT to improve your marketing efforts, drop into our Client Success Zoom Room. Our trusted SaaS experts are here to guide and help you harness the full potential of the versatile and powerful HighLevel platform.
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