Did you know that 18% of internet users read at least one blog every single day and that another 18% read blogs 4-6 times per week?
Even with the emphasized importance of video content and social media in your marketing strategies, your prospects still use old-fashioned blogs to learn more about you, your offer, and your industry.
That’s why we wanted to tell you about a few enhancements the product development team has put together for HighLevel’s Blog Builder. These new updates can help you level up your blog game and boost your online content so you can attract, delight, and connect with your prospects.
But before we go into the updates, we know you have questions about the state of blogging in today’s digital world and we’d like to provide you with a few answers.
- Is Blogging Still Effective in Marketing?
- What are the Benefits of Blogging?
- What’s New with HighLevel’s Blog Builder?
- Build a Better Blog for Your Website with HighLevel
Is Blogging Still Effective in Marketing?
In a word, YES.
It’s no secret that today’s marketers are still struggling with the same challenge they’ve always struggled with… finding quality leads.
One solution that continues to attract new prospects is content marketing. Content marketing is comprised of three types of online content:
- Social Media Posts
- Videos
- Blogs
While social media allows you to target specific audiences and short-form videos provide an amazing ROI, blogs continue to be one of the most powerful tools for attracting qualified prospects. How powerful?
Companies with blogs generate 67% more leads every month than those without.
That’s why blogging is the most popular piece of marketing collateral in marketing strategies, being used by 86% of marketers.
So YES, content marketing is still very effective, but what are the benefits?
What are the Benefits of Blogging?
From driving more traffic to your site to establishing your industry authority, blogging provides numerous benefits to your marketing strategy.
Drives More Traffic
Each blog you post creates an opportunity for your site to be indexed and ranked in search engines. Regular updates to your blog with relevant content tell Google and Bing that your site is active and you are open for business. All of this leads to better rankings in organic search and more prospects being driven to your site.
Establish Your Industry Authority
By consistently publishing high-quality content, you share your expertise, insights, and unique perspectives on topics that matter to your audience. This attracts readers and earns the respect of peers in your industry, helping you become a trusted resource for industry news, trends, and best practices.
Build Audience Trust
Consistent blogging helps you connect with your audience on a more personal level by showing you understand their pain points and challenges. By providing value, honesty, and transparency in your content, you show authenticity and strengthen your bond with your readers.
Reinforce Your Brand
A strong, well-defined brand is more likely to attract and retain customers, so let your posts reflect your brand’s voice, values, and personality. Combined with relevant content, you reinforce your brand, communicate your mission, and differentiate yourself from the competition.
Provide Content for Social Media
Every blog you post is a goldmine for social media content. Repurpose the content into infographics, quotes, and snippets so you can keep your social media channels active and engaging. Not only does this attract more social media followers, but it drives traffic back to your blog (and your website).
Convert Traffic Into Leads
By posting high-quality blog content, you can connect with your audience by showing you care about their challenges and offering solutions. When they trust you, it’s easier to convert them from visitors to leads with clear calls-to-action that encourage them to provide their contact details in exchange for exclusive content or helpful tools.
What’s New with HighLevel’s Blog Builder?
HighLevel’s Blog Builder is a marketing tool you can use to create blogs for your business on the HighLevel platform. The helpful feature recently received some enhancements to make your blogging experience even more helpful.
- Automated Sitemap: You’re no longer required to update your sitemap every time you publish a blog. The sitemap for the domain will be automatically updated whenever the blog post is published.
- Blogs Open on New Page: When a visitor clicks on a blog link on your site, the blog post will open on a new page.
- Strong SEO Support: Canonical tags will suggest to Google which version of the blog to index, improving opportunities for better SEO rankings.
- Customer Layouts & Designs: Update your blog with custom layouts and designs to align with your brand.
Here are some screenshots:
For a detailed breakdown of how to use Blog Builder to create a blog on the HighLevel platform, click this link for a step-by-step guide.
Build a Better Blog for Your Website with HighLevel
While new technology evolves to create more effective marketing practices, blogs continue to be the engine that powers your conversion marketing efforts.
HighLevel’s enhanced Blog Builder is designed to make your blogs more impactful so you can engage with your audience more effectively.
To maximize these new features and to get the most value out of your blogs, join us in the Customer Success Zoom Room. It’s personalized guidance and support from HighLevel experts who are dedicated to elevating your blogging strategy so you meet your marketing goals.
