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Since its launch in 2001, Keap has been a go-to solution for CRM and marketing automation.
While Keap offers a strong foundation for small and mid-sized businesses, it may not be the perfect fit for every agency or consultant. Its pricing, feature limitations, and lack of customization can leave agencies seeking platforms that are more adaptable to their needs.
This guide explores the top Keap alternatives that can help agencies streamline operations, enhance client satisfaction, and scale their businesses effectively.
Whether you’re looking for white-labeling options, better pricing, or advanced features, there might just be a tool here that works for you. Let’s dive in!
Table of Contents
Understanding Keap’s Appeal
Keap’s appeal lies in its comprehensive CRM capabilities, which facilitate lead capture, advanced segmentation, and personalized marketing campaigns.
Particularly, its flagship product, Keap Max Classic (formerly Infusionsoft), targets e-commerce businesses with sophisticated marketing automation features, automated invoicing, and robust reporting functionalities.
Although it excels at many of the things it’s advertised to do, its steep pricing usually leads marketers and agencies to be on the lookout for Keap alternatives such as the ones we’ll go over up next!
Why Agencies Seek Alternatives to Keep
Agencies have unique needs that require more than just basic CRM and automation. While Keap excels in simplifying sales and marketing processes for small businesses, it can fall short for agencies and consultants managing multiple clients.
- Cost Concerns: Keap’s pricing structure, especially if you have a big team, can quickly become prohibitive for agencies.
- Limited White-Labeling: Sometimes agencies need tools they can brand as their own to maintain credibility and create new revenue streams.
- Feature Gaps: Advanced marketing tools, analytics, and integrations might require workarounds or additional subscriptions with Keap.
These pain points push agencies to explore alternatives that align better with their business models.
Things to Consider When Looking for a Keap Alternative
So… if you’re looking for a Keap alternative, what should you take into account?
1. Features: Make a list of must-have features like CRM, email marketing, and sales automation. Look for alternatives that offer similar functionalities to meet your business needs.
2. Ease of Use: Consider how easy it is to navigate and use the platform. Look for options with intuitive interfaces and user-friendly features to save time and frustration.
3. Pricing: Compare pricing plans to ensure they fit within your budget. Look for Keap alternatives with transparent pricing and flexible options to scale as your business grows.
4. Integration: Check if it integrates seamlessly with your existing tools and software. You should be looking for a solution that has a wide range of integrations to streamline your workflow and maximize efficiency.
5. Customer Support: Consider the level of customer support offered by the Keap alternative. Look for other options with responsive customer support teams that can provide assistance when needed.
Now, let’s take a look at some of the top Keap alternatives around!
1. HighLevel: All-in-One Agency Solution
HighLevel is an all-in-one platform specifically designed for agencies, making it a leading alternative to Keap. It combines CRM, email marketing, text messaging, and sales automation into one seamless tool.
What truly sets HighLevel apart is its robust white-labeling capabilities, allowing agencies to rebrand the platform as their own. This feature empowers agencies to present a professional, client-facing solution while earning recurring revenue.
Key Features:
- Advanced automation for lead nurturing, appointment scheduling, and client retention.
- Affordable pricing starts at $97/month.
- Seamless integration with tools like Stripe, Google Calendar, and QuickBooks.
Pros:
- All-in-one functionality tailored for agencies.
- Exceptional white-labeling capabilities.
- Cost-effective pricing model.
Cons:
- There is definitely an initial learning curve due to the abundance of tools and features.
HighLevel is a top choice for agencies and business owners looking to consolidate tools into one platform and scale their operations at a competitive price point.
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2. Zoho CRM: Budget-Friendly Customization
Zoho CRM offers an affordable, feature-rich platform ideal for small to mid-sized agencies. Its flexibility allows users to customize workflows, automate repetitive tasks, and integrate with third-party applications.
Key Features:
- AI-powered analytics for lead scoring and forecasting.
- Extensive integration options, including Zoho’s own suite of tools.
- Pricing starts at $14/user/month.
Pros:
- Highly customizable workflows.
- Competitive pricing for smaller teams.
Cons:
- Advanced features may require additional subscriptions.
Zoho CRM is perfect for agencies seeking affordability without sacrificing functionality.
3. HubSpot CRM: Comprehensive but Expensive
HubSpot CRM is known for its user-friendly interface and robust marketing capabilities.
While the free version offers a solid introduction, accessing advanced tools requires a significant investment.
Key Features:
- Comprehensive marketing automation and sales pipeline management.
- Built-in analytics to track performance across campaigns.
- Free CRM tools for basic use.
Pros:
- Highly scalable for growing agencies.
- Exceptional reporting and analytics.
Cons:
- High costs for premium features.
HubSpot is a great fit for agencies with larger budgets and advanced marketing needs.
4. ActiveCampaign: Marketing Automation Powerhouse
ActiveCampaign combines CRM and marketing automation, making it a strong contender for agencies focused on lead nurturing. Its visual workflow builder simplifies the creation of email sequences and campaigns.
Key Features:
- Email personalization and advanced deliverability tools.
- Dynamic CRM features with lead scoring and segmentation.
- Pricing starts at $19/month.
Pros:
- Affordable entry-level plans.
- Excellent email automation capabilities.
Cons:
- May lack advanced CRM features for larger agencies.
ActiveCampaign is ideal for agencies prioritizing email marketing and automation.
5. Salesforce Sales Cloud: Enterprise-Grade CRM
Salesforce Sales Cloud remains the gold standard for CRM solutions, offering extensive features for sales, marketing, and customer service. While it’s a powerful tool, its complexity and cost may not suit smaller agencies.
Key Features:
- Robust analytics and AI-driven insights.
- Wide-ranging integrations with third-party tools.
- Customizable dashboards for tracking client performance.
Pros:
- Industry-leading scalability.
- Comprehensive feature set.
Cons:
- Expensive for smaller agencies.
Salesforce is best suited for enterprise-level agencies due to its pricing structure.
6. Pipedrive: Visual Pipeline Management
Pipedrive simplifies sales processes with its intuitive pipeline-centric interface. It’s ideal for agencies looking to visualize and optimize buyer journeys.
Key Features:
- Drag-and-drop sales pipeline for easy tracking.
- Integrates with tools like Slack, Trello, and Zapier.
- Pricing starts at $14.90/user/month.
Pros:
- Easy-to-use interface.
- Affordable for small teams.
Cons:
- Limited advanced marketing features, since the platform mostly focus on pipeline management and not much else.
Pipedrive is an excellent option for agencies focused on managing sales pipelines effectively.
7. Dubsado: Tailored for Creatives
Dubsado is designed with creative professionals in mind, offering unique tools like lead capture forms, automated onboarding, and project management.
Key Features:
- Built-in templates for contracts and proposals.
- Automation features for client workflows.
- Pricing starts at $200/year.
Pros:
- Excellent for creative professionals and freelancers.
- Affordable pricing.
Cons:
- Steeper learning curve for workflow setup.
Dubsado is perfect for agencies offering personalized client services.
8. Brevo: Email Marketing-Focused CRM
Brevo is a marketing-first platform with integrated CRM capabilities, making it a great choice for agencies focused on campaigns and outreach.
Key Features:
- SMS and email marketing tools.
- Transactional email capabilities.
- Free plan with paid plans starting at $25/month.
Pros:
- Easy-to-use email marketing tools.
- Affordable pricing tiers.
Cons:
- CRM features are more basic compared to competitors.
Brevo is a good fit for agencies prioritizing email marketing alongside CRM functions.
9. Copper CRM: Built for Google Workspace Users
Copper CRM integrates seamlessly with Google Workspace, making it an excellent choice for agencies already using tools like Gmail and Google Calendar.
Key Features:
- Native Google Workspace integrations.
- Automated data entry to save time.
- Pricing starts at $29/user/month.
Pros:
- Simplifies CRM for Google users.
- User-friendly interface.
Cons:
- Limited customization options.
Copper is ideal for agencies heavily reliant on Google tools.
10. Freshsales: AI-Powered CRM for Sales Teams
Freshsales, part of the Freshworks suite, combines AI-driven insights with intuitive CRM features to help agencies optimize their sales processes.
Key Features:
- AI-powered lead scoring and chatbots.
- Visual sales pipelines for better tracking.
- Pricing starts at $15/user/month.
Pros:
- Advanced AI features at an affordable price.
- Easy to set up and use.
Cons:
- Fewer marketing automation tools compared to competitors.
Freshsales is a strong choice for agencies focusing on sales optimization.
The Takeaway
If you have a big email list, sell online, and have a big marketing team, Keap could work well for you. But if you don’t want to spend a ton of money each month, or if you don’t have a big team just for sales and marketing, then HighLevel is definitely for you!
HighLevel is the top Keap alternative because it’s made specifically for agencies. It does everything agencies need, like managing sales, making web pages, handling customer reviews, and lots more—all for just $97 a month.
Ready to try HighLevel? You can test it out through our 14-day trial by clicking the button below!
