Recurring webinars can be a pain if you’re not organized.
You’ve got to remind people at the right time, make sure they show up, follow up afterward, and do it all again next week.
But here’s the good news: if you’re using HighLevel (which I assume you are, or you wouldn’t be here), then you already have everything you need to automate the heck out of your webinar game.
Whether you’re onboarding new clients, doing sales calls in bulk, or just teaching cool stuff to generate leads, webinar automation should feel like a flow, not a fight.
Let’s break it down.
Why Recurring Webinars Are a Must
Webinars aren’t just some vanity metric. When done right, they help you:
✅ Educate your audience at scale
✅ Build trust on autopilot
✅ Create consistent lead-gen momentum
✅ Shorten your sales cycle like crazy
But here’s the kicker: none of that works unless people actually show up, and that’s where most people get stuck.
How to Build an Evergreen Webinar Engine in HighLevel
Let me walk you through a setup that makes Monday webinars (or whatever day you like) run like a Netflix series on auto-play.
🧩 Step 1: Set a Recurring Event Start Time
Use HighLevel’s built-in event start time logic. This is gold. Instead of hard-coding every single date, you just set it once, say, every Monday at 3pm, and tie your emails and reminders to that anchor point.
📬 Step 2: Add Wait Steps for Reminders
Before the webinar, drop in wait steps like:
- “Wait until Monday 9am”: then send an SMS reminder
- “Wait until Monday 2:30pm”: last-minute email reminder
- “Wait until Monday 3:10pm”: follow-up for the late people 😅
📱 Step 3: Use a Dedicated Webinar Page
This sounds basic, but it works: one clean landing page with the replay, join link, and key info. No endless email chains. Just one place they can bookmark or revisit.
💡 Pro Tip: Pair your automation with a contact tag like webinar-registered or missed-webinar so you can segment future follow-ups like a boss.
The Hidden Power of Time-Based Logic
This is one of the most underused features in HighLevel. I see it all the time, people build gorgeous workflows but forget about the “Wait until X day/time” logic. It’s so much more powerful than just waiting 24 hours.
It lets you run your entire operation on your schedule, not just a countdown clock. Huge difference.
Final Thoughts: Keep It Simple, Keep It Scalable
Look, if your webinar flow takes more time to manage than the webinar itself, you’re doing it wrong.
Build once, test it hard, and let the system do the heavy lifting.
⚡ You don’t need a new tool. You just need to use HighLevel better.
Cool Free Thing
Before you can help businesses with your service, you need to establish trust. The quickest way to earn trust? ⭐️ Testimonials.
In the spirit of free stuff, I want to give you my team’s Testimonial Workflow.
This process makes gathering, editing, and organizing testimonials stupid simple.
👉 Get the free walkthrough here
Want Done-For-You Support?
If you want help setting up these kinds of workflows (or fixing the ones that are a mess), check us out at gohighlevele.com.
We live and breathe HighLevel so you don’t have to.