Let’s talk about something nobody wants to talk about—but absolutely needs to: compliance.
Yeah, I know. It’s not flashy. It’s not a sexy funnel or a cool AI trick.
But if you’re ignoring this stuff, your next campaign could end up in carrier jail—and your deliverability could go from 🚀 to 🧱 overnight.
The good news? HighLevel just rolled out some key updates to help you stay on the right side of the rules, especially if you’re working with clients across borders (👋 Canada, WhatsApp users, this one’s for you).
Here’s what you need to know and what to actually do about it.
Canadian SMS: New 10DLC Rules Are Here
If you’re sending SMS to Canadian numbers, this is your wake-up call. 🍁
Canada now requires 10DLC registration for SMS campaigns, just like the U.S. already does.
That means if you’re not registered, your messages could be delayed, blocked, or just flat-out rejected by the carriers.
⚫ What you need to do:
✅ Start the 10DLC registration process for each number your agency or clients use.
✅ Don’t wait—this stuff takes time, and if you miss the window, your messages might disappear into the void.
Pro tip: Registered numbers = better deliverability. And better deliverability = more leads, more conversions, fewer angry clients asking why their texts never landed.
WhatsApp Compliance: The 24-Hour Rule Just Got Real
If you’re using WhatsApp automations inside HighLevel, there’s a strict little rule that’s easy to forget:
You only get 24 hours to reply once a user engages. After that, it’s crickets unless you pay for a template message.
With the latest update, HighLevel now aligns its WhatsApp UI to reflect that window more clearly—so you can avoid non-compliant messaging before it ever goes out.
⚫ What to check:
✅ Review your WhatsApp workflows right now
✅ Make sure no follow-ups are scheduled after the 24-hour mark (unless you’re using an approved template)
Translation: If someone messages your bot at 2 PM and you try to follow up at 3 PM the next day, that message won’t go through unless it’s templated. Better to fix it now than wonder why nobody’s replying later.
TL;DR – Ignore This, and It’ll Bite You Later
Here’s your compliance checklist:
✅ Register Canadian 10DLC numbers by March 2025
✅ Update WhatsApp workflows to honor the 24-hour rule
✅ Test your automations to make sure everything’s firing within the legal bounds
It’s not the most glamorous work—but this is the kind of stuff that separates pros from “freelancers winging it.”
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