We’ve all hacked our way through HighLevel at some point.
You want to track something weird (like course completions or signed waivers or dog birthdays and suddenly you’re juggling pipelines, notes, and spreadsheets like it’s 2016 again.
Well… that’s about to change.
Because custom objects are getting a serious glow-up, and if you’re running a HighLevel agency, this is the kind of update that actually moves the needle.
Wait, What Are Custom Objects Again?
Think of it like this: up until now, HighLevel gave us a solid structure with contacts, opportunities, calendars, etc.
But what if your business needed to track:
- 🏕️ Camp registrations per family
- 📦 Inventory per location
- 🎓 Student progress across modules
- 🐶 Pet services per client
Enter: custom objects.
Your way to model data your way inside HighLevel.
And now, they’re getting the tools they need to actually do stuff.
The Update That Changes Everything
Here’s the deal: HighLevel’s automation engine is getting beefed up with new actions that let you…
✅ Find specific object records
✅ Update them automatically
✅ Delete them when needed
✅ Create new entries mid-workflow
✅ Edit them dynamically based on conditions
It started with opportunity cards, but now these same powers are rolling out to custom objects. And that means one thing:
You’re not just tracking data anymore, you’re building workflows around it.
Why This Is a Big Deal (Like… Really Big)
Right now, most agencies either:
- Do way too much manual work
- Use third-party hacks
- Or say “nah” and leave money on the table
But with custom object automation, we can start building stuff that feels like a full-on SaaS backend inside our CRM.
Imagine creating:
🚀 A fully automated onboarding tracker
📋 A task manager tied to unique service types
🔁 A renewal flow that adapts based on subscription history
This isn’t just cool, it’s billable.
A Few Wild Use Cases I’m Already Thinking About
- A coaching app that logs and tracks 1:1 session notes per student
- A loyalty program that calculates rewards based on purchase history
- A license renewal flow for regulated industries (yep—legal, dental, real estate… all of it)
Basically, anything you’ve ever said “I wish HighLevel could track that” about? Now it can. And it can automate it too.
Final Thoughts
I’m the first one to geek out over AI and shiny tools like Manus. But this update? This one’s foundational.
It gives you the power to build bespoke systems without needing to duct tape Airtable or Notion to your client’s CRM.
Custom objects + automation = your agency’s secret weapon.
Let’s build smarter.
Want more tools, workflows, and shortcuts to make HighLevel actually work for your business?
👉 Head over to gohighlevele.com.
We’ve got the tools—and the brains behind them—to make your agency run like a machine.
Cool Free Thing: Want More Clients to Say “Yes”?
Before you show off with custom objects and automation wizardry, you’ve gotta win trust. And fast.
The easiest way to do that? ⭐️ Testimonials.
So I’m giving you my Testimonial Workflow for free. It’s the exact process we use to gather, edit, and showcase client feedback—on autopilot.👉 Snag the free workflow here