Most marketing automations are boring. You’ve got the same old “Hey there, just following up…” messages flying around like digital tumbleweeds.
But what if your automations actually made people laugh? What if they didn’t just tolerate your marketing, but looked forward to it?
That’s the power of injecting creativity into your outreach, especially when you combine it with the magic of AI and automation inside HighLevel.
I want to show you how adding a little humor (and a little humanity) can seriously boost connection, conversion, and even referrals without adding any complexity to your backend.
Enter: The “Fun Bot”
Here’s a wild idea we’ve tested: instead of pushing a lead through a standard sales sequence… we dropped them into a chat with Santa Bot.
Yep. A goofy, on-brand holiday chatbot that made people smile.
And guess what? People responded. They clicked. They shared. Some even asked, “How the heck did you do that?” (Answer: HighLevel + creativity.)
This is what I call “fun-first marketing.” It flips the script from cold outreach to “wow, this is different.”
You’re no longer selling, you’re entertaining, educating, and engaging.
What You Can Build (Easily)
You don’t need to be a developer or comedian to pull this off. You just need to get scrappy with HighLevel’s Voice AI or chat tools. A few ideas:
🔥 Joke Bots: Use dad jokes, “your mama” jokes, or seasonal gags. Just keep it brand-safe and playful.
🎁 Interactive Holiday Bots: Think easter eggs, New Year predictions, Valentine’s love-meter.
💡 Mini Game Bots: Quizzes, trivia, or spin-to-win setups can seriously improve engagement.
Use them to show off your SaaS, educate on your services, or warm up cold leads before your sales pitch ever hits.
Why It Works
Here’s the thing most marketers forget:
Before you earn someone’s trust, you have to earn their attention.
Fun bots do that. They break the scroll. They feel different. And when people enjoy the experience, they stick around for the offer.
Humor also humanizes your brand. Even if you’re using HighLevel to power serious automations behind the scenes, the frontend can still feel like a party.
Quick Action List to Try This Week
Here’s what I recommend if you’re ready to play with this strategy:
✅ Step 1: Brainstorm a themed bot that fits your audience or the current season
✅ Step 2: Build a simple flow in HighLevel with a few jokes, a call-to-action, and maybe a giveaway
✅ Step 3: Add voice prompts or fun imagery to make it pop
✅ Step 4: Send it out to your cold list or use it as a lead magnet on your website
Even a 10-minute bot can out-convert your most polished sales pitch if it makes people smile.
Final Thoughts
Creativity isn’t just for your branding, it belongs in your automations too. The best bots aren’t robotic. They’re weird. They’re clever. And they get people talking.
So next time you’re setting up a funnel or a lead sequence in HighLevel, ask yourself: “Could this be more fun?”
Because when your marketing entertains, sales becomes easy.
Want More Ideas Like This?
We’ve got a whole toolbox of HighLevel-powered tactics waiting for you over at gohighlevele.com.
If you’re serious about turning your white-label SaaS into a growth machine that’s where you should be.
Cool Free Thing
Before you can help businesses with your service, you need to establish trust. The quickest way to earn trust? ⭐️ Testimonials.
In the spirit of free stuff… I want to give you my team’s Testimonial Workflow. This process makes gathering, editing, and organizing testimonials stupid simple and it works beautifully inside HighLevel.