If you’ve been in the HighLevel world for more than five minutes, you already know the deal:
Things change. Fast.
And that’s part of what makes it so powerful.
New features, new tools, new ways to make your workflows better than yesterday. But there’s one little thing that trips up a lot of agencies, especially the ones scaling hard, and that’s compliance. More specifically, A2P 10DLC SMS compliance.
Now before your eyes glaze over, hang with me. I’m not here to bore you. I’m here to help you move faster, with fewer headaches, by showing you how to adapt to all this HighLevel evolution without pulling your hair out.
So, What’s the Big Deal with SMS?
Sending text messages from HighLevel sounds simple, right? It is, until the carriers start cracking down on you for not having all your ducks in a row.
📉 Maybe your campaign got rejected.
📉 Or your delivery rate tanked.
📉 Or worse—nothing got sent and no one told you.
And now you’re scrambling.
Here’s why that happens:
- You’re missing that little SMS consent checkbox on your forms.
- Your business name in the A2P application doesn’t match your actual docs.
- You’re not using proper templates or have too much “marketingy” language.
Look, compliance isn’t sexy, but not being compliant can wreck your whole SMS game.
✅ Pro Tip: Always have two checkboxes—one for email, one for SMS. And audit your entire funnel. One form without proper opt-in can sink your campaign.
The New SMS App: Workaround or Weapon?
Now here’s where things get spicy. There’s a new tool on the block, a plug-in modem that lets you send transactional SMS without needing A2P registration.
Yeah, you read that right.
It’s not designed for huge marketing blasts, but it is clutch if you:
- Operate in countries like 🇦🇺 Australia where compliance is brutal
- Have clients who just need transactional reminders or 1:1 texts
- Don’t want to deal with Twilio headaches for every small account
Heads up: The modem does need to stay plugged in for it to work, and it won’t replace A2P for larger campaigns. But for many use cases, this thing could be a game-changer.
⚙️ My take: If you’re running mid-sized campaigns, or you’re helping clients in compliance-heavy regions, this is worth testing. Just make sure your use case aligns, it’s a workaround, not a magic wand.
Adapt or Get Left Behind
HighLevel’s not slowing down. If you want to win with this platform, you’ve got to treat it like a living system. That means:
- ⚡️ Staying curious
- 🧪 Testing new tools and workflows
- 🧹 Regularly auditing what’s working (and what’s not)
Whether it’s fixing email bounces, solving A2P roadblocks, or building smarter automations, you’ve got to be actively evolving your setup.
🛠 The agencies who win are the ones who lean in, not the ones who wait around for perfect.
What You Should Do Next
If you’re an agency owner, a HighLevel builder, or someone scaling your systems, stop winging compliance. It will bite you.
Take the time to audit your SMS process, test the modem route if it fits, and stay ahead of platform changes.
Need help with this kind of stuff?
That’s literally what we do at gohighlevele.com. We build HighLevel the right way—fast, flexible, and compliant as hell.
Cool Free Thing
Before you can help businesses with your service, you need to establish trust.
The quickest way to earn trust?
⭐️ Testimonials.
In the spirit of free stuff, I want to give you my team’s Testimonial Workflow.
This process makes gathering, editing, and organizing testimonials easy, and it plugs right into your HighLevel setup.
You’re welcome. 😎