Let’s face it—sales objections suck.
You’re pumped about your HighLevel offer, showing off automations, missed call tracking, AI magic—and then bam, your lead says something like: “Hmm… I’ll think about it” 💀
Translation? “You didn’t convince me it’s worth it.”
That used to stop me in my tracks… until I learned the real secret to closing: stop selling software—start selling ROI.
It’s Not a Cost—It’s a Profit Engine
Here’s the mindset shift that changed everything for me:
Instead of framing HighLevel as an expense, I started positioning it as a revenue recovery tool.
💡 One of my favorite examples:
“If you close just one missed call a month, this software pays for itself.”
That’s it. That’s the whole pitch.
It instantly flips the convo. Instead of “how much does it cost?” people ask,
👉 “How fast can I get started?”
Objections You’ll Hear (and How to Knock Them Down)
Most leads don’t say no because they hate your offer. They say no because they don’t trust it’ll work for them.
Here’s how I handle the 3 most common objections:
1. “It’s too expensive.”
Cool. Let’s do some math.
If your average client is worth $300 and you miss 10 leads a month, that’s $3,000 flying out the window.
Bold move to not solve that. 😅
2. “I’m not ready to implement.”
Totally fair. That’s why I lead with the quickest win possible—like call tracking, review requests, or a prebuilt funnel.
Something that shows value within 7 days. 🧪
3. “What if it doesn’t work?”
Simple—offer a guarantee.
👉 30-day refund
👉 Double-your-money-back
👉 We-don’t-succeed-you-don’t-pay
Remove the risk, and suddenly people get brave.
The Sales Playbook I Swear By
If you’re stuck on the “How do I close more?” question, here’s what’s worked for me:
✅ Lead with value, not features
✅ Quantify the return
✅ Offer a trial, pilot, or fast win
✅ Handle objections before they come up
✅ Follow up like a machine
And when someone does ghost you?
👉 Circle back with a report showing the leads they missed. That usually gets a reply. 😉
Pro Tip: It’s Not About Perfect. It’s About Momentum.
Too many people wait until their “offer is dialed in” before selling.
Don’t.
Start scrappy. Launch messy. You’ll refine it while you’re talking to real leads.
Clarity comes from action. ✌️
Key Takeaway
You’re not selling software. You’re selling clarity, time, leads, and revenue.
The sooner you connect your offer to real-world business outcomes, the faster you’ll get the yes.
Want to shortcut the setup part so you can focus on closing? I’ve got you.
Cool Free Thing
Before you can help businesses with your service, you need to establish trust.
And the fastest way to earn trust? ⭐️ Testimonials.
So… in the spirit of free stuff, I want to give you my team’s Testimonial Workflow.
It makes gathering, editing, and organizing testimonials stupid easy—and it’s yours, free.👉 Grab the walkthrough here