Step-By-Step Guide: How to Build a High-Converting Website with HighLevel

SEARCH OUR BLOG

CATEGORIES

FOLLOW US

Your website isn’t just a digital brochure. It’s the front door to your business.

Before a potential client books a call, buys your product, or even considers working with you, they’re checking out your website.

What if that experience isn’t smooth, engaging, and on-point? They’re gone.

If you’re here, then you’re interested in knowing how to create a website using HighLevel, and that’s the smart choice.

You don’t need to be a tech genius or hire an expensive developer to build something professional. You just need the right approach.

In this guide, I’ll walk you through how to create a fully customized website inside HighLevel—without any coding, confusion, or wasted time.

By the end, you’ll have a site that’s not just “pretty” but actually drives results. Let’s go.

As a little extra, here’s an interactive tutorial 😉.

Why Use HighLevel to Build Your Website?

If you’re already using HighLevel, you know it’s an all-in-one platform designed to streamline your business. 

But when it comes to websites, why should you use it instead of something like WordPress or ClickFunnels?

Here’s why:

Drag-and-Drop Simplicity – No coding required. If you can click, drag, and type, you can build a site.

170+ Customizable Templates – Start with a template, tweak it to fit your brand, and launch faster.

Built-In Funnels & Automations – Your website can seamlessly connect with your CRM, email marketing, booking system, and more.

Sounds good? Let’s dive into the actual step-by-step process.

Step 1: Create a New Website

1️⃣ Inside HighLevel, navigate to “Sites” in the left menu.

2️⃣ Click on “Websites” to see any existing sites you’ve built.

3️⃣ Ready to create something new? Click “+ New Website.”

AD 4nXdP7AjulrvZCAtO iaQax6N9RvwF8LRwxuZ N TqRnUchu6ozM6VTlq0XcIohXf73ArwQQqNTTy99K9v8d499 ukxVYnf CSyeXthbotd94jLkubkwwItTZl2UuSYcBI5ABPIeA?key=mEVbtu1tg 0 lTEJFzcoBs2p

👉 Remember: You can create multiple websites inside HighLevel, so if you run different brands or need a landing page separate from your main site, you have that flexibility.

Step 2: Pick a Template (Or Start from Scratch)

1️⃣ Select “From Template Library” and browse through 170+ pre-built designs.

2️⃣ Use the left-hand menu to filter by categories.

3️⃣ Found one that fits? Click “Continue.”

AD 4nXe4lmHYGpIbj3qwXuDAbzTteLkczPPKJaLKpvZM0EXSwBKJU15CLX1auH 4uboSWtLwbXc mPp9S0PXDoQj18s6wccPnBFEIMkUzU2Qc6t qKyBFzktypfDNV6J6sUjwnx12NeIDw?key=mEVbtu1tg 0 lTEJFzcoBs2p

📌 Want full creative control? You can also start with a blank page, but using a template saves time and gives you a solid foundation.

Step 3: Customize Your Website

Now, we get to the fun part—making the site truly yours.

1️⃣ Click on any text, image, or button to edit it. Change colors, fonts, and branding to match your business.

2️⃣ Want to add something new? Click the “+” button in the top-left corner to access elements like:

  • Images
  • Videos
  • Call-to-action buttons
  • Contact forms
  • Countdown timers

3️⃣ Rearrange sections by dragging and dropping elements exactly where you want them.

AD 4nXeEm5URonaKGo9p5q2wXTA4QIQNm0mE6XWikmFqezD5 BpPH6VuZsPLcIg eCZ Tc9vDufIViHGSDo5Wo iXh5R0SFlp8nKM2wZcSBXRgdMcSqm2wHygDzvO13cCJ7GEXBKy jzGQ?key=mEVbtu1tg 0 lTEJFzcoBs2p

🎨 Design Tip: Keep your homepage clean and focused. Too much clutter overwhelms visitors. Aim for one clear goal per page (booking a call, signing up, purchasing, etc.).

Step 4: Build Additional Pages

Your website isn’t just one page—it’s an experience. Here’s how to add more pages:

1️⃣ Click “Back” to return to the Website Pages section.

2️⃣ Click “Add New Page” and all the information:

📌 Remember: you can import a ClickFunnels page (yes, you can migrate pages over!).

AD 4nXevWr7de9xcAD0a6QcuVf XvP i6SZsjtjUh0mPVlPgKDaqbNgz1736RLzGXSMF3YcM3LDqhKX7WYzBW5k9au9jxVf8tPGmfJNGmi7bECaZQH5ft z6Tb3Z6 s2ZoVss30BrjyKZw?key=mEVbtu1tg 0 lTEJFzcoBs2p

Step 5: Optimize for Mobile & SEO

Most people will visit your site from their phone. HighLevel’s templates are mobile-friendly, but you’ll want to check everything manually:

1️⃣ Click on the Mobile View icon to see how your site looks on smaller screens.

2️⃣ Adjust fonts, images, and spacing to make sure everything looks clean and professional.

3️⃣ On the head bar select SEO & Meta to optimize your site for Google. Add:

  • Page title & description
  • Keywords
  • Author information

📌 SEO Tip: Your homepage title should include what you do. Example:
“Digital Marketing Services for Coaches | Your Agency Name”

AD 4nXfQSL07gSuC927bqIRNFTZUOyMQgjBKspurjnJZTR6S1h7zIh8J2afCqMzqpR00E8u9lRW tcMNnnC2a9cxj S1AHgM9tuDOSyum GYLnXRHmJiAKnFLH czStJNK60b0 KAHPK3Q?key=mEVbtu1tg 0 lTEJFzcoBs2p

Final Thoughts: Your Website is Just the Start

Congrats! 🎉 You’ve just built a fully customized, professional-grade website inside HighLevel. But remember—your website isn’t just a “set it and forget it” asset.

Keep updating your content to stay relevant.
Test different calls-to-action to see what converts best.
Integrate automations (like lead follow-ups) to maximize results.

Need help taking your HighLevel setup to the next level?

👉 Visit HL Pro Tools for expert setup, white-label support, and pre-built automations to start seeing results immediately.