What if your CRM didn’t just automate follow-ups, but understood your leads?
Like emotionally.
That’s where this wild new concept called “Theory of Mind AI” comes in, and yeah, it sounds like something out of a sci-fi novel, but it’s starting to sneak into real tools like HighLevel.
So, let’s talk about what it is, why it matters, and what I think it means for those of us building funnels, automations, and full-blown marketing systems inside HL.
First, What the Heck Is “Theory of Mind” AI?
Most AI tools we use today (ChatGPT, Voice AI) are reactive. You ask, they respond.
Theory of Mind (ToM) is a whole different level. It’s about creating systems that don’t just respond to you… they anticipate you.
⚙️ They guess your intent.
😐 They read tone and context.
🧠 They adjust based on how they think you feel.
And yeah, it’s still early, but HighLevel is already laying groundwork to explore these kinds of capabilities.
This Isn’t Just AI Anymore, it’s AI with a Gut Feeling
Let’s say your lead just filled out a form, but their tone on a call sounds hesitant.
Right now? HighLevel sends them the same generic follow-up as everyone else.
But imagine an AI that senses the hesitation, tags them with a “nurture gently” label, triggers a softer CTA, and even delays the sales call until trust is built.
That’s the direction this tech is heading. And if HighLevel integrates it properly? Total game-changer for agencies like ours.
What You Can Do Right Now (Before the Robots Take Over)
Okay, we’re not quite in Terminator territory yet. But here’s how I’m staying ahead:
✅ Think beyond tasks. Start mapping workflows based on intent, not just clicks.
✅ Use what we do have. Tools like Voice AI and Manus are already giving us a glimpse of “anticipatory automation.”
✅ Stay vocal. When HighLevel asks for feedback on new AI features, speak up. This is your chance to shape how it’s built.
Ethical Stuff? Yep, That’s Real Too
With great AI power comes great “uh oh” potential.
- Should an AI act on your client’s emotions without them knowing?
- What if it makes a wrong assumption about tone?
- Is it creepy if it’s too good?
These are the questions we’ll need to wrestle with as this tech matures. But for now, the takeaway is this:
Don’t fear the future, understand it early, test it responsibly, and use it to serve people better.
Want smarter workflows, better automation strategies, and AI tools that actually work inside HighLevel?
👉 Head over to gohighlevele.com.
Cool Free Thing: Win Clients’ Trust First (Before Blowing Their Minds with AI)
Before you sell anyone on future-proof AI tools, you’ve got to earn their trust.
And the quickest way to do that? ⭐️ Testimonials.
I want to give you my team’s Testimonial Workflow, the same one we use to gather, edit, and showcase client wins like a boss.
It’s clean, simple, and ridiculously effective. And it’s yours, for free.