I’ll admit it — when I first saw “Custom Objects” in HighLevel, my brain went:
“Cool… but what the heck do I actually do with that?”
Turns out, custom objects are like secret weapons for niche businesses. You just need to know how to wield them, and more importantly, how to work around the current limitations.
Let’s break down how I’m seeing smart agencies use Custom Objects right now — even before they’re fully baked into the HighLevel platform.
Real-World Examples You’ll Actually Care About
Here’s where things get cool…
🔹 Tutoring Centers: Tracking students, linking them to subjects, teachers, or attendance records — all via structured custom objects.
🔹 Pet Services: Creating pet profiles (🐕 age, breed, vaccination info) that are tied to the human who books the appointment.
🔹 Rental Agencies: Associating properties with landlords, showing status, square footage, and maintenance logs.
This kind of structure gives you relational data — which is a fancy way of saying “less chaos in your CRM.”
But here’s the catch 👇
The Pain: “Why Can’t I Use These in Forms Yet?!”
I feel you. Right now, custom objects don’t play nice with forms.
You can’t have someone fill out a form and automatically create or link a custom object. Which makes onboarding workflows kinda… awkward.
BUT! That’s where some hacky genius comes in.
Pro Tips to Make It Easier
✅ Name your objects clearly — think: “Student Profile” instead of “Object 1”
✅ Keep object relationships simple at first — you can always layer in complexity later
✅ Use tags, notes, or internal notifications to help teams know where to look for the data
✅ Set up workflows that act like “connectors” between contacts and objects
The key is not overcomplicating it. You don’t need a PhD in databases to make this powerful.
What’s Next?
If you’re working in a niche, real estate, tutoring, pet care, coaching, and you feel like HighLevel’s standard contact model is too rigid, custom objects are your ticket to better systems.
Start small. Sketch out how you’d want the data to flow. Then build your own MVP with what’s available now.
And if that still feels overwhelming?
👉 Come hang at gohighlevele.com. We’ve got the workflows, tools, and nerds (hi 👋) who can help.
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