Beauty Salon Reputation & Reactivation — “Turn Compliments Into Clients”?

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Why Reviews and Reactivation Are Your Secret Growth Channels

You can be the best stylist, brow artist, or skin expert in town — but if your Google listing shows 3 reviews from 2021, it doesn’t matter. Clients trust word of mouth, and in today’s world, that “word” shows up as a glowing 5-star rating.

On the other end, your old clients? They’re just sitting there — untouched, unbooked, unprompted. Most aren’t gone forever. They’ve just been neglected.

This playbook will help you:

  • Turn every happy appointment into a public 5-star review

  • Build automations that make reviews roll in without awkward asking

  • Win back lapsed clients and no-shows through strategic reactivation flows

TABLE OF CONTENTS

Step 1: Automate the Ask — Reviews Without the Awkwardness

Every single happy client should be nudged (gently, automatically) to leave a review within 1–2 hours of their visit.

Here’s how:

  1. Create a post-appointment workflow in GHL

  2. Add a trigger: “Appointment marked as completed”

  3. Add a 1-hour delay

  4. Send a short SMS or email like:

Text Template: “Hey [First Name], we loved having you in today! If you’re happy with your glow-up, we’d be so grateful for a quick review. It helps others find us and keeps us shining ✨ [Review Link]”

  1. Include a direct Google review link (not your homepage!)

How to Request Reviews Automatically

Step 2: Show Off Your Glow — Display Reviews Onsite and On Auto

Once those glowing reviews start coming in, you want them working for you 24/7 — not just buried on your Google page.

Do this:

  • Add a live review widget to your website or booking funnel

  • Feature the most recent 5 reviews

  • Bonus: Add photos or highlight reels with UGC or testimonials

Example: Add a section on your facial service page with a headline like:

“Real Clients. Real Glow-Ups.”
⭐⭐⭐⭐⭐ “The best facial I’ve had in my life. The ambiance, the hands, the results? 10/10.” – Jane

How to Embed Reviews on Your Website

Step 3: Reactivate Clients Who’ve Gone Quiet

Your regulars from last year? The ones who loved your deep-clean facials or always came for brow tinting before holidays? They’re not lost. They’re just waiting for a nudge.

Build a Reactivation Workflow

Start by segmenting clients based on time since last visit:

  • 30 days

  • 60 days

  • 90+ days

Use smart lists or custom fields to trigger targeted messages.

Sample Message Flow:

“Hey [Name], it’s been a while since your last visit to [Salon Name] — how about a little pick-me-up? Book this week and get a free under-eye mask with your facial ?‍♀️”

You can:

  • Offer a small gift (add-on service, ₹200 off)

  • Include a direct booking link

  • Set urgency with “This week only” or “Last 5 slots”

How to Build a Client Reactivation Campaign

Step 4: Bring Back the No-Shows — Gracefully

No-shows don’t always mean lost clients. Sometimes they forgot. Sometimes life got in the way.

Here’s how to handle it:

  • Create a separate pipeline stage or tag: “No-Show”

  • Build a 2-step workflow:

    1. First message: A warm check-in 2 hours post missed appointment

      • “Hey [Name], we missed you today! Everything okay? Want to reschedule?”

    2. Second message 24 hours later with a reschedule link and bonus:

      • “We totally understand! If you rebook this week, we’d love to gift you a 10-minute head massage on the house ?”

Make it easy. Make it warm. Make it worth coming back.

Pipeline Setup for Client Status

Step 5: Track Your Reputation Like You Track Your Appointments

Inside your GHL dashboard, go to the Reputation Tab. Here, you can:

  • See how many new reviews came in this week

  • View star ratings, sentiment breakdown, and response rates

  • Reply to reviews directly (never let one sit unanswered)

Make this part of your weekly routine. 5 minutes on Friday = lifetime value.

Reputation Tab Walkthrough 

Final Words: Reviews Build Trust. Reactivation Builds Revenue.

This isn’t just about stars and systems. It’s about creating momentum.

One review brings another. One win-back message rebooks a client. One smooth reactivation fills a day that would’ve been empty.

You already deliver the service. Now let your systems keep the conversation going.

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