This article explains how to access and understand email statistics across HighLevel, helping you monitor campaign performance and improve engagement.
TABLE OF CONTENTS
- What are Email Statistics?
- Key Benefits of Email Statistics
- Workflow Email Statistics
- Email Metric Definitions
- Frequently Asked Questions
- Related Articles
What are Email Statistics?
HighLevel’s Email Statistics help you track how recipients interact with your emails across campaigns, workflows, and bulk actions. These insights let you optimize deliverability, improve content strategy, and maintain good sender reputation.
Key Benefits of Email Statistics
Gain actionable insights to improve email deliverability and performance.
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View open, click, bounce, and spam metrics in real time
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Track stats at campaign, workflow, and bulk email levels
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Identify top-performing subject lines and templates
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Access contact-level insights for detailed troubleshooting
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Use stats to segment lists and drive automation
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Pinpoint issues like unsubscribes or failed deliveries
Email Marketing Statistics
Gain insight into your one-time and scheduled email performance. To view email marketing statistics, navigate to Marketing > Emails.
Engagement Summary
Use this graph to quickly gauge how your emails are performing in terms of delivery, engagement, and conversion.
Performance Analysis
Track email performance trends over time with key metrics like delivery rate, bounce rate, unsubscribes, and spam complaints. Use the dropdown to switch between engagement metrics and visualize how different campaign types perform across selected date ranges.
Top Performing Emails
View a ranked list of your most successful emails based on open or click rates. This section helps you identify which emails or send times are resonating best with your audience.
Workflow Email Statistics
Monitor the performance of each automated email step directly inside your workflows. This view helps you understand how well your automated messages are reaching and engaging your audience. To view stats for a workflow email:
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Go to Automation > Workflows
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Click into a workflow and select an Email action
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In the right-hand panel, click Statistics
You’ll see metrics for:
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Delivered
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Opened
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Clicked
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Replied
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Bounced
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Unsubscribed
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Complained
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Accepted
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Rejected
Bulk Email Statistics
View the performance of one-time bulk email sends directly from the Contacts > Bulk Actions tab. This is ideal for reviewing large sends outside of automations or campaigns. This view also allows you to see performance by individual recipient, making it easier to troubleshoot delivery issues or segment follow-up actions. To access stats:
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Navigate to Contacts > Bulk Actions
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Locate the email send in your activity list
You’ll see a breakdown of:
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Total Attempts
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Delivered
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Opened
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Clicked
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Replied
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Bounced
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Unsubscribed
Email Metric Definitions
| Metric | Meaning |
|---|---|
| Recipients | Number of contacts targeted |
| Delivered | Successfully accepted by recipient servers |
| Opened | One or more views of the email |
| Clicked | Clicked a link |
| Soft Bounce | Temporary issue (e.g., inbox full) |
| Hard Bounce | Permanent failure (e.g., email doesn’t exist) |
| Unsubscribed | Chose to opt-out via footer |
| Failed | Invalid emails, bad API keys |
| Spam Complaints | Marked as spam by recipient |
| Replied | Contact responded |
| Accepted / Rejected (Not Accepted) | SMTP-level acceptance outcome |
Frequently Asked Questions
Q: What’s the difference between soft and hard bounces?
Soft bounces are temporary (e.g., full inbox). Hard bounces are permanent (e.g., invalid email) and can harm your sender reputation.
Q: How long do email statistics take to update?
Most email stats update in near real-time, but some events (like clicks, unsubscribes, or spam complaints) may take a few minutes to appear depending on recipient activity and email provider delays.
Q: Do I need to use Mailgun to see full email stats?
Yes. Only Mailgun supports full visibility into key metrics like delivered, bounced, unsubscribed, and spam complaints. Other SMTP providers may only support basic tracking like opens and clicks.
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