Boost Local Visibility. Automate Your Follow-Ups. Convert Every Lead. Powered by HighLevel.
TABLE OF CONTENTS
- Boost Local Visibility. Automate Your Follow-Ups. Convert Every Lead. Powered by HighLevel.
- Are You Losing Leads to Local Competitors?
- Industry Reality:
- What If Getting More Listings Was Effortless?
- Here’s What You’ll Learn:
- Step 1: Optimize Your Google Business Profile (GBP) for Local Search
- Step 2: Improve Your Website for Local SEO & Lead Capture
- Step 3: Get High-Quality Local Backlinks
- Step 4: Track What’s Working (and Scale It)
- Final Thoughts: SEO That Books Deals
Are You Losing Leads to Local Competitors?
You’re great at helping clients buy, sell, and invest in real estate — but if you’re not showing up in search results, you’re missing out on qualified leads ready to act now.
Top Real Estate Challenges We See:
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You rely on referrals but aren’t consistently getting new calls
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You’re spending on Zillow or Google Ads, but it’s hard to track what’s working
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Inquiries go cold before you can respond
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Your competitors are showing up higher on Google and winning listings that should be yours
Industry Reality:
✅ 97% of home buyers begin their search online
✅ 70% of sellers contact the first consultant they find online
✅ Consultants with 50+ Google reviews get 2X more inbound requests than those without
If your real estate business isn’t optimized for search, you’re leaving listings — and revenue — on the table.
Sign up for HighLevel & take your Real Estate Consultant business to the next level.
What If Getting More Listings Was Effortless?
Imagine a system that:
✅ Gets your business listed in the Google “Map Pack”
✅ Attracts motivated sellers and high-intent buyers
✅ Automates follow-ups and lead nurturing while you’re showing homes
✅ Tracks where every deal came from (Google? Ads? Website?)
This playbook shows you exactly how to rank higher, capture better leads, and automate the follow-through.
Here’s What You’ll Learn:
✅ How to optimize your Google Business Profile to dominate real estate searches
✅ How to improve your website SEO & convert leads from site visits
✅ How to use HighLevel’s AI & automation to follow up instantly
✅ How to track every call & consult
✅ How to prep for running high-ROI ads once your organic visibility is strong
Step 1: Optimize Your Google Business Profile (GBP) for Local Search
Why It Matters
When sellers Google “real estate consultant in [City]” — your Google Business Profile is the first thing they see. Consultants who optimize their GBP show up in the top 3 map results and win more listings.
Real Use Case:
A boutique consultant in Dallas went from 4 inbound leads/month to 20+ by optimizing GBP, enabling review automation, and posting weekly updates.
1.1 Claim & Complete Your GBP
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✅ Ensure your name, address, phone number (NAP) match your website
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✅ Add detailed service areas: “Luxury homes in Frisco”, “Downtown Dallas condos”, etc.
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✅ List services: Buyer Consults, Home Evaluations, Listing Prep, Investment Consulting
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✅ Upload team photos, office images, and success story graphics
How to add or claim your Business Profile on Google
Complete your Business Profile on Google
1.2 Enable Messaging & Call Tracking
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✅ Allow messaging directly from Google via HighLevel
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✅ Replace your GBP number with a HighLevel tracking number
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✅ Route all leads into your CRM for follow-up
How to Purchase a Phone Number
Connect Google Business Profile to HighLevel
How to chat with customers from your Business Profile
1.3 Automate Reviews to Increase Rank
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✅ Use HighLevel to trigger SMS/email review requests after every closing
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✅ Consultants with 100+ reviews appear in the top 3 results 300% more often
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✅ Respond to every review — good or bad — to show you’re engaged
Reputation Management – How to Customize the Review Request Messages (SMS/Email)
How to Dispute a Google Review and Check on the Dispute Status
How to use Social Posting with Google Business Pages
Step 2: Improve Your Website for Local SEO & Lead Capture
Why It Matters
Your site must not only rank — it must convert traffic into conversations and consults. Mobile load time, clear offers, and smart follow-up are everything.
2.1 Optimize for “Near Me” & ZIP-Based Searches
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✅ Use local keywords on:
• Homepage: “Top Real Estate Consultant in [City]”
• Service Pages: “Seller Consulting in [ZIP]”
• Footer: List every ZIP/neighborhood you serve -
✅ Create blog content that answers common questions:
“When’s the best time to sell in [City]?”
“How to price your home in [ZIP]?”
How to Optimize for SEO Meta Data
2.2 Capture Leads Instantly
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✅ Install HighLevel’s chat widget for instant convos
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✅ Use a pop-up or embedded form offering:
• Free Home Valuation
• Neighborhood Market Snapshot
• “Book Your Listing Strategy Call” CTA -
✅ Use sticky headers with “Call Now” or “Get Home Value” buttons
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✅ Automate calendar bookings after form fills
Getting Started with Chat Widget
How to Install HighLevel’s Chat Widget
How to create a contact form in HighLevel?
Show Popup on Entering Funnel/Website
How to Create an Exit-Intent Pop-Up in HighLevel
Step 3: Get High-Quality Local Backlinks
Why It Matters
Backlinks tell Google that your site is trusted and local. The more respected sites linking to you, the better you’ll rank.
3.1 Submit to Local & Industry Directories
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✅ Realtor.com, Zillow, Trulia
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✅ Local chamber of commerce
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✅ Mortgage broker, staging company, or interior designer partner sites
3.2 Write Guest Posts & Get Referenced
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✅ Blog post examples:
• “5 Neighborhoods to Watch in [City] in 2024”
• “What Sellers Need to Know Before Pricing Their Home” -
✅ Link each post to a landing page with a HighLevel booking form
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✅ Track traffic from guest blogs via source tags in HighLevel
How to Find High-Performing Keywords for Local SEO
How to Set Up Lead Capture Forms That Convert
Step 4: Track What’s Working (and Scale It)
Why It Matters
Consultants who don’t track conversions don’t scale. Attribution = growth. Know what’s driving consults, and double down.
4.1 Use HighLevel to Track:
| Metric | Why It Matters |
|---|---|
| Calls from Google | Show your GBP impact |
| Lead Source Attribution | Know which blog, ad, or funnel converts |
| Page-to-Booking Conversion | Optimize high-performing pages |
| Review Growth | Influence local search rank |
| Missed Call Text Back Rate | Save leads you’d otherwise lose |
Real Consultant Case Study:
A San Antonio real estate consultant using HighLevel tracked Google calls vs. social traffic. Google outperformed Facebook 3-to-1 in booked consults. By doubling down on GBP optimization and reviews, they increased booked seller appointments by 180% in 90 days.
How to Track & Improve SEO Meta Data
Final Thoughts: SEO That Books Deals
By optimizing your Google Business Profile, website, and local authority, you’ll:
✅ Rank in the top 3 for searches in your city
✅ Capture more consults directly from search
✅ Turn happy clients into 5-star Google reviews
✅ Automate lead capture, review requests & follow-ups
✅ Track ROI from every touchpoint
Next Steps for Real Estate Consultants:
✅ Claim and complete your Google Business Profile
✅ Use HighLevel for chat, booking, and review automation
✅ Create a content-rich website with clear CTAs
✅ Build local backlinks and track performance inside HighLevel
Ready to Grow?
Sign up for HighLevel today & watch your mortgage business scale effortlessly.