How to Personalize Your Campaigns with Conditional Elements

Use conditional element to effortlessly personalize your campaigns.

TABLE OF CONTENTS

• Use conditional element to effortlessly personalize your campaigns.
• When Can You Use Them?
• Benefits
• How to Use Conditional Elements:

What is a Conditional Element?
A conditional element allows you to display content—such as images or text—only if a contact meets certain criteria. This enables you to tailor your messaging to individual contacts automatically.

When Can You Use Them?

1. Location-based content: Display different images or offers depending on a contact’s geographic location.
2. Field-based text: Change a text element based on specific contact fields, like their job title or interests.

Benefits

1. Personalization: Make your campaigns more relevant by showing customized content to each contact.
2. Time-Saving: Avoid the need to create smart lists and separate campaigns—use one campaign with conditional elements instead.

3. Increased Engagement: Showing content that’s personalized to each recipient increases the likelihood of higher click-through rates, responses, and conversions.

4. Simplified Campaign Management: Instead of juggling various lists and campaigns, manage all variations of content in one place, reducing complexity and chances for error.

How to Use Conditional Elements:

• Go to Marketing > Email Marketing.
• Create an email campaign or template.
• Select any element and go to the Visibility tab.
• Enable the Conditional Element toggle.
• Set the conditions based on contact fields.
• Alternatively, click on the Conditional Element icon in the element overlay action to add conditions easily.