Leadflow Listings: The Real Estate Agent’s Proven Ads Strategy to Stay Booked & Closing

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Get More Listings, More Buyers, and Close More Deals—Without Chasing Cold Leads

TABLE OF CONTENTS

Why This Playbook Matters

Most agents rely on referrals, open houses, or yard signs. But in today’s digital-first housing market, if you’re not visible online — you’re invisible.

Industry Metrics:

  • 97% of home buyers use the internet to search for properties

  • 70% of real estate leads go with the first agent who responds

  • Paid ads generate 200–400% ROI when combined with instant follow-ups

If your competitor is running ads and you’re not — you’re already behind.

This playbook shows you exactly how to build a lead-generation machine using Facebook, Instagram, Google, and retargeting ads — with zero tech stress.

Power up your marketing today— Start with HighLevel!

What You’ll Learn:

✅ Generate exclusive buyer & seller leads
✅ Dominate Google Local Services Ads (LSA)
✅ Retarget & bring back site visitors who didn’t book
✅ Automate follow-ups to close faster
✅ Track every lead, ad, and appointment in one place

Step 1: Get Found with Google Ads & Local Services Ads (LSA)

Why It Matters

When someone decides to buy or sell, they Google “Realtor near me.”
And 3 out of 4 people go with the first agent who responds.

1.1 Set Up Google Local Services Ads

Appear at the top of search results with keywords like:

  • “Top realtor in [City]”

  • “Sell my house fast”

  • “Buy a home near [Zip Code]”

  • LSAs are pay-per-lead (not click)

  • Google Guaranteed badge increases conversion rates by up to 30%

Use Case:
An agent in Phoenix using “sell my house fast” LSA ads booked 22% of leads into appointments with automation.

How to Set Up Google Local Services Ads

1.2 Run High-Intent Google PPC Ads

Target keywords like:

  • “Realtors near me”

  • “Homes for sale [City]”

  • “Free home value report”

Pair ads with a HighLevel landing page CTA like “Find Out What Your Home Is Worth Today”

Start with $25–$50/day focused on high-intent keywords.

How to Set Up PPC Campaigns for Real Estate Agent

1.3 Use Call Tracking & Instant Follow-Ups

  • Use HighLevel tracking numbers on your website & GBP

  • Trigger missed-call texts & voicemail drops

  • Follow up via SMS and email in real time

Stat: 78% of real estate leads go cold if not followed up in 5 minutes
✅ Text-back automation helps recover 25–35% of missed leads

How to Create New Ad Campaign

How to Create Carousal Adds

Step 2: Run Facebook & Instagram Ads

Why It Matters

Your future clients scroll more than they search. Stay top of mind with targeted, local ads.

Overview about the Ad Manager

Connect Facebook with Ad Manager

2.1 Launch Local Lead Ads on Facebook

Use:

  • Just Listed / Just Sold visuals

  • Client testimonials

  • Seasonal offers or downloadable guides

Target:

  • Homeowners 30–60

  • Zip-code radius or neighborhoods you farm

Example:
“Get a free CMA for your home in [Area]. No obligation.”

Use Case:
An agent in Orlando spent $200 on seller ads and booked 7 listing appointments in 10 days.
How to Create Facebook Ads for Real Estate Agent

2.2 Retarget Visitors Who Didn’t Book

  • Show ads to people who visited your website but didn’t opt in

  • Promote downloadable guides or free consults

“Still thinking about selling? Grab your free prep checklist.”

Retargeting improves conversion rates by 2.3x.

How to Set Up Retargeting Ads using Custom Audience Segment

2.3 Automate Follow-Ups

  • Sync Facebook/IG leads to HighLevel CRM

  • Trigger instant SMS, email drip, and voicemail drops

  • Use AI chatbot to answer FAQs and book appointments

Stat: Leads followed up within 5 minutes are 9x more likely to convert
With the Help of Workflows Automate Your Facebook Lead Follow-Ups

Step 3: Capture & Convert Leads with Automation

3.1 Add a Chat Widget to Your Website

Let people text instead of calling — even during showings or weekends.

Offer value like:
✅ “Free home value report”
✅ “Instant tour request”
✅ “Pre-approval consultation”
How to Set Up Chat Widgets for Real Estate Agent

3.2 Run Text-to-Lead Campaigns

“Text HOMEVALUE to 55555” on:

  • Open house signs

  • Flyers

  • Business cards

Trigger follow-up workflows that deliver your lead magnet or home value report.
How to Use Text-to-Lead Campaigns for Real Estate Agent

Step 4: Track, Test & Scale

4.1 Track Your Real ROI

  • Use HighLevel’s reporting to monitor CPL, CPA, and conversion sources

  • Reallocate budget to top-performing ads

  • Pause under performers automatically

How to Set Up Call Tracking for Real Estate Agent Ads

4.2 A/B Test Ads for Better Results

  • Test creative, CTA, and headlines

  • Try “Sell in 30 Days” vs. “Maximize Your Sale Price”

  • Compare video ads vs. carousels

✅ Agents who A/B test 3 ad variants see 2x more conversions

Final Thoughts: Ads That Work While You Work

With this playbook, you can:

✅ Get more listings and buyer leads
✅ Stay top of mind with high-converting ads
✅ Respond instantly using automation
✅ Build a repeatable system to scale your growth

Your Next Steps:

✅ Launch Google LSAs & high-intent PPC campaigns
✅ Run Facebook lead & retargeting ads
✅ Automate follow-ups with HighLevel
✅ Track, optimize, and scale what works

Want to dominate your local market with ads that actually convert?
Start with HighLevel today.