No TikTok Dances Required: A Chiropractor’s Guide to Content That Attracts, Educates, and Converts

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You don’t need to go viral to win new patients. You just need to be visible, trustworthy, and consistent.

In today’s world, content is how people get to know you before they ever call your clinic. It’s what shows up when they Google you, scroll Instagram, or check reviews. If you’re not posting, sharing, or showing up regularly, you’re essentially invisible.

This playbook gives you a repeatable, chiropractor-friendly content strategy that builds local awareness, drives more bookings, and keeps you top-of-mind — even when your schedule is full.

TABLE OF CONTENTS

The Three Pillars of a Winning Chiropractic Content Strategy

  1. Visibility: Can people find you when they search or scroll?

  2. Trust: Do they believe you know your stuff and care about outcomes?

  3. Action: Do your posts guide them toward booking or engaging with you?

Every piece of content should hit at least one of these — ideally two.

What Chiropractors Should Be Posting — and Why

Content Type Purpose Frequency
Educational Posts Build authority and answer common questions 2–3x/week
Testimonials or Reviews Build trust and social proof 1–2x/week
Behind-the-Scenes or Day-in-the-Life Humanize the practice 1x/week
Seasonal Tips or Promos Drive timely bookings 2x/month
Video Demos (adjustments, posture tips) Boost engagement 1–2x/week
Stories/Quick Tips Stay top-of-mind Daily or as often as possible

Don’t overthink the format — short posts, quick videos, or even a single image with a thoughtful caption can go a long way.

10 Plug-and-Play Content Prompts for Chiropractors

  1. “The one stretch I give every patient with lower back pain.”

  2. “3 things your spine wishes you’d stop doing at work.”

  3. “Here’s what really happens during your first adjustment.”

  4. “This posture check takes 5 seconds. Stand up and try it.”

  5. “Before and after (with consent): What 4 sessions can do.”

  6. “It’s rainy/cold/hot out — here’s why your joints feel it.”

  7. “A quick message to our returning patients (we see you).”

  8. “Our favorite way to reset your back in 3 minutes.”

  9. “Meet our front desk — the real boss of this place.”

  10. “Just had this conversation with a patient, and it might help you too.”

Content Creation & SEO Assistance!

Use GHL to Create, Schedule, and Automate Your Content Flow

GoHighLevel makes content execution easy — even if you’re not a social media person.

1. Plan and Schedule Posts Ahead of Time

Use the Social Planner to:

  • Map out content across Facebook, Instagram, Google Business, and LinkedIn

  • Create recurring post templates (like weekly tips or testimonials)

  • Bulk schedule an entire month’s worth of content in under an hour

2. Use Content AI to Write Captions and Hooks for You

GHL’s Content AI lets you:

  • Generate post captions, headlines, hashtags, and hooks in seconds

  • Repurpose a blog into carousel captions

  • Write email copy or Google Business post text instantly

You can also tell Content AI who your audience is (“local patients in back pain”) and let it write tailored messaging that sounds like your brand.

3. Monitor Engagement From One Dashboard

Inside GHL’s Social Planner, you can:

  • Respond to DMs and comments without switching platforms

  • Track which posts get the most clicks, engagement, or responses

  • Optimize future content based on real data

You don’t need another tool. It’s already in your system.
How to create a Social Post with Content AI?

Formats That Work — Even If You’re Not a Content Creator

You don’t need a ring light and full editing suite. Keep it simple:

  • Selfie videos: 30–60 seconds, direct to camera

  • Carousel posts: Use tools like Canva to make 3–5 slide mini-education series

  • Photo + caption: Image of your space or staff, paired with a relevant insight

  • Email newsletters: Use 1–2 of the weekly posts and turn them into a monthly clinic update

  • Text blasts: Promote a piece of content via SMS to your list — “Back pain flaring up this winter? Try this tip we just shared.”

How to use brand voice with Content AI

Platforms That Matter (And What to Use Them For)

Platform Use Case
Google Business Profile Post weekly tips, updates, and promos for local SEO
Instagram Visual storytelling, reels, community engagement
Facebook Reviews, longer form posts, community connection
YouTube Shorts Short video tips, posture demos, education
Email Long-form authority, nurture, reactivation
SMS Short, high-conversion reminders and links

Monthly Content Calendar Template

Week Focus Theme Example Posts
Week 1 Common Conditions “What we do for tech neck” + quiz link
Week 2 Behind-the-Scenes Clinic tour video + team shoutout
Week 3 Testimonials & Proof Screenshot review + before/after + caption
Week 4 Educational Series 3-slide posture myth busting + reel

Repeat this monthly. Adapt it to your seasonal calendar. The goal is consistency, not perfection.

Final Word

You don’t need to entertain — you need to educate, relate, and remind. When you show up consistently with helpful, local, relevant content, your community starts to see you not just as a provider, but as the go-to expert.

It’s not about algorithms. It’s about presence.

Next up: We’ll walk through operational automations that save hours each week and keep your front desk team from burning out.

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