TABLE OF CONTENTS
- Why This Playbook Matters?
- What You’ll Learn?
- Step 1: Build a Strong Social Presence
- Step 2: Create Engaging Plumbing Content
- Step 3: Run Low-Cost Ads That Convert
- Step 4: Automate & Scale with HighLevel
- Final Thoughts: Social Media = Your Digital Toolbox
- Your Next Steps:
Why This Playbook Matters?
You fix leaks, replace water heaters, and handle emergencies—but what are you doing to keep your pipeline of customers flowing?
Most plumbers rely on word-of-mouth or one-time calls, but in today’s digital world…
Industry Metrics:
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✅ 76% of customers research plumbing services on social media before calling.
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✅ 47% of homeowners book the first plumber they find online with recent content or reviews.
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✅ Businesses that post 3+ times per week generate 2.5X more leads.
Yet most plumbing businesses:
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Don’t post consistently.
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Don’t respond fast enough.
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Don’t know what content actually drives bookings.
Social media = trust, visibility, and more jobs—when done right.
Start using HighLevel to Automate , Advertise & Dominate market Today
What You’ll Learn?
✅ How to turn Facebook & Instagram into booking engines
✅ The best content to post for plumbing leads (and what not to post)
✅ How to target homeowners, property managers & commercial clients
✅ How to automate content, replies, and lead follow-ups
✅ How to run low-cost ads that drive high-ticket plumbing jobs
Step 1: Build a Strong Social Presence
Why It Matters?
If customers can’t find you—or trust you—online, they’ll hire someone else.
1.1 Choose the Right Platforms for Plumbing
| Platform | What It’s Best For |
|---|---|
| Local trust, neighborhood groups, homeowner outreach | |
| Visual before/after jobs, water damage photos, Reels | |
| Facility managers, B2B plumbing contracts | |
| YouTube | Plumbing tips, product installs, “how to avoid clogs” |
| GBP | Reviews, contact, and local SEO ranking |
Use Case:
A Texas-based plumber started posting short videos on Instagram showing “How we unclogged this drain in under 10 mins” and got 21 new jobs in 2 weeks.
How to Set Up Google Business Profile for Cleaning Services
Step 2: Create Engaging Plumbing Content
Why It Matters?
No one wants to see pipes all day. But smart content can educate, build trust, and trigger a booking.
2.1 Content That Gets Results
| Content Type | Example |
|---|---|
| Before/After Fixes | “We replaced this 15-year-old rusted pipe—here’s how.” |
| Customer Reviews | “John’s water heater blew up. We had him up and running in 4 hours!” |
| Quick Tips | “Why you should drain your water heater annually” |
| Emergency Explainers | “What to do if your toilet overflows” |
| Service Promos | “$75 off drain cleaning this week only!” |
| Behind-the-Scenes | “On-site at a commercial boiler replacement!” |
Content Rule:
80% helpful / engaging
20% direct promotions
How to Create Ad Campaign using existing Templates
2.2 Use the Right Hashtags & Tags
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Instagram/Facebook:
#EmergencyPlumber,#DrainCleaning,#WaterHeaterRepair -
LinkedIn:
#CommercialPlumbing,#FacilityMaintenance,#PlumbingPros -
Google Posts: Use local keywords:
Plumber in Chicago,Water Line Replacement Dallas
How to Boost Local SEO
Step 3: Run Low-Cost Ads That Convert
Why It Matters?
Only 5-10% of your followers see your posts organically. Ads fill your calendar fast.
3.1 Smart Plumbing Ad Strategies
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Facebook Lead Ads: “$99 Drain Clean Special – Book Online Now”
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Retargeting Ads: Show ads to people who visited your site but didn’t book
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YouTube Ads: “How to spot a leak” → Promote your service at the end
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Google LSAs: Appear at the top for “Emergency Plumber Near Me”
How to Run Facebook Ads for Cleaning Businesses
3.2 Target the Right Audience
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ZIP code + radius targeting (10-20 miles)
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Age: 30–65+ homeowners
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Interests: Home repair, property ownership, facilities management
3.3 Suggested Plumbing Ad Budgets
| Business Size | Recommended Ad Spend |
|---|---|
| Solo Plumber | $10/day ($300/month) for Facebook & Instagram Lead Ads |
| Small Team | $25/day ($750/month) for a multi-platform strategy |
| Franchise | $50/day+ ($1,500+/mo) for brand awareness + lead generation |
How to Manage Ad Budget Effectively for Cleaning Services
Step 4: Automate & Scale with HighLevel
Why It Matters?
You’re on the job, not online all day. HighLevel handles your marketing while you work.
4.1 Schedule All Posts in Advance
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Use HighLevel’s Social Planner to post 5x per week on autopilot.
4.2 Auto-Respond to Leads 24/7
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HighLevel’s Conversation AI instantly replies to DMs & comments
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Triggers: “DM us ‘LEAK’ to get a free inspection”
4.3 Track What’s Working
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See which content drives leads
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Monitor conversion rates from social media to booked jobs
Final Thoughts: Social Media = Your Digital Toolbox
The plumbing jobs may happen offline—but your customer’s journey starts online.
✅ Be seen
✅ Build trust
✅ Get booked
With HighLevel, you don’t just post—you convert.
Your Next Steps:
✅ Set up social profiles and connect them to HighLevel
✅ Start posting value-packed content 3-5x per week
✅ Run your first local ad for emergency/seasonal plumbing jobs
✅ Automate follow-ups and DMs using AI
Plug the leaks in your marketing funnel—Sign up with HighLevel today.