Posting Content – Image, Video, and Text Guidelines

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For a content marketing campaign, knowing exactly what kind of image and video format to post, and how often is absolutely important. Here are the best sizes for sharing images on social media:

Image

 

Platfrom

Text Limit

 Image

OG Meta Link

At least 1 media required

MultiMedia Support
Type(s) Size Dimentions No of Image per post
Facebook Post 62000 JPEG, PNG, GIF 10 MB Any No Limit we recommend 10 images per post Yes No No
Facebook Reel 62000 Not supported No Yes No
Facebook Story 0 JPEG, PNG, GIF 4 MB ANY 1 No Yes No
Instagram Post 2200 JPEG, PNG 8 MB aspect ratios between 4:5 and 1.91:1 10 No Yes Yes
Instagram Reel 2200 Not supported No Yes No
Instagram Story 0 JPEG 8 MB – 10 No Yes No
Google Business Profile 1500 JPEG, PNG 5 MB Min 720px X 720px
Max 3000px X 3000px		 1 Yes No No
Linkedin 3000 JPEG, PNG, GIF 8 MB Max 6012px X 6012px 9 Yes No No
Twitter 280 All Format 5 MB – 4 Yes No Yes
TikTok 150 Not supported No Yes No
Tiktok[Business] 2200 Not supported No Yes No
Pintrest 500 JPEG, PNG, BMP, TIFF, WEBP 10 MB – 1 No Yes No
YouTube Shorts 5000 Not supported No Yes No
YouTube Video 5000 Not supported No Yes No
Community 100000 JPG, PNG, SVG, GIF 10 MB – 10 including videos No No Yes
Linkedin Carousal (Post as PDF) 3000 JPEG, PNG, GIF 10 MB – 300 Yes Yes No

        1. Instagram Story
  • Image Format-JPEG
  • Image size-8MB
  • Count-10 image(s) or video(s)
  • Video Format-MOV/MP4
  • Video Size-100MB
  • Video Duration- min 3sec max 30 sec
  • Video width-1920 px

    2. Instagram Reels

  • Video Format-MOV/MP4
  • Video Size-1GB
  • Video Duration- min 3 sec max 15 Minutes
  • Video width-1920 px
  • Video Thumbnail format- all
  • Video Thumbnail size-8MB

    3. Facebook Reels 

  • Video Format-MOV/MP4/webM
  • Video Size-1GB
  • Video Duration- min 3 sec max 90 sec
  • Video width-1080 * 1920 pixels (recommended)
    Minimum is 540 x 960 pixels
  • Video Thumbnail format- Thumbnail support is not available for Facebook Reels
  • Aspect Ratio – 9:16

Notes

1) Multimedia format - Posting Image(s) and Video(s) together in a single post 
2) As you experiment with different kinds of images, only then you'll realize which works best     for your brand. By default, these two sizes are impeccable
Horizonatal (landscape): 1,024 pixel X 512 pixel
Vertical (portrait): 800 pixel x 1,200 pixel

Video

Platfrom
Text Limit
 Video
OG Meta Link
At least 1 media required
MultiMedia Support
Type(s) Size Duration No. of Videos per post Thumbnail Support Thumbnail Type Thumbnail Size
Facebook Post 62000 All Format 1GB or min 1 seconds and max 240 minutes 240 Minutes No Limit we recommend 10 Yes all type 10 MB Yes No No
Facebook Reel 62000 ALl Format 1 GB or min 3 sec and max 90 sec
picutre size-Minimum is 540 x 960 pixels		 Min 3 Seconds
Max 90 Seconds		 1 No – – No Yes No
Facebook Story 0 ALL Format 1 GB or min 3 sec and max 60 sec
picutre size-Minimum is 540 x 960 pixels		 Min 3 Seconds
Max 60 Seconds		 1 No – – No Yes No
Instagram Post 2200 MOV, MP4 100MB or min 3 seconds and max 60 sec[Video width 1920 px] Min 3 Seconds
Max 60 Seconds		 10 No – – No Yes Yes
Instagram Reel 2200 – 1 GB or min 3 seconds max 15 minute Min 3 Seconds
Max 15 Minutes		 1 Yes all type 8 MB No Yes No
Instagram Story 0 MOV, MP4 100MB or min 3 seconds max 60 sec Min 3 Seconds
Max 60 Seconds		 10 No No Yes No
Google Business Profile 1500 Not Supported Yes No No
Linkedin 3000 MOV, MP4 200MB or min 3 seconds and max 30 Minutes Min 3 Seconds
Max 30 Minutes		 9 Yes JPEG, PNG 10 MB Yes No No
Twitter 280 MOV, MP4 512MB or min 0.5 sec and max 140 sec Min 0.5 Seconds
Max 140 Seconds		 4 No Yes No Yes
TikTok 150 MOV, MP4, WebM * The maximum video size is 1 GB.
* The minimum video duration must be 3 seconds, and the maximum video duration is 180 seconds.
* The minimum height and minimum width of the video must be 360 pixels.
* The maximum height and maximum width of the video must be 4096 pixels.
* The minimum frame rate of the video must be 23 FPS, and maximum frame rate is 60 FPS.		 Min 3 Seconds
Max 180 Seconds		 1 No – – No Yes No
Tiktok[Business] 2200 .mp4, .mov or .webm * The maximum video size is 1 GB.
* The minimum video duration must be 3 seconds, and the maximum video duration is 600 seconds.
* The minimum height and minimum width of the video must be 360 pixels.
* The minimum frame rate of the video must be 23 FPS, and maximum frame rate is 60 FPS.		 3 seconds,
and the maximum video
duration is 600 seconds.		 1 No – – No Yes No
Pintrest 500 MP4 or M4V Video Size: 2GB (Link) but based on our media library and previous integration, we put a lower limit of 1GB.
Video Encoding: H.264 or H.265
Video Length: Minimum 4 seconds, maximum 5 minutes
Aspect Ratio: 9:16 (full-bleed videos), 1:2, 2:3, 3:4, 4:5, or 1:1.		 Min 4 Seconds
Max 5 Minutes		 1 Yes JPEG, PNG 10 MB No Yes No
YouTube Shorts 5000 All Format Shorts must be 60 seconds or less.
Shorts should have a vertical aspect ratio. The recommended ratio is 9:16.
Videos with a ratio of more than 9:16 might be cropped to square in the Shorts shelf.
Include #Shorts in the title or description to help YouTube identify the video as a Short.		 Max 60 Seconds 1 No JPEG, PNG 2 MB No Yes No
YouTube Video 5000 All Format Width of 240p to 8K.
The maximum file size allowed is 256 GB.
The maximum video length is 12 hours.		 Max 12 hours 1 No JPEG, PNG 2 MB No Yes No
Community 100000 MP4 1 GB Min 4 Seconds 10 including images No – – No No Yes
Linkedin Carousal (Post as PDF) 3000 Not Supported Yes Yes No

Content Length – 


 Content Length
Pinterest 500 character and title 100 character
Facebook Pages 
 62000 character
Instagram
Business Profile

Reel 

Story

 2200 character

2200 character

0 character
Linkedin Profile and Pages
 3000 character
Twitter 280 character
Tiktok Personal

Tiktok Business

 150 character

2200 character
GMP
 1500 character

Current Rate Limits based on platforms per active user:

  • Google – 300/min
  • Facebook – 200/hr
  • Instagram – 200/hr
  • TikTok – 15/day
  • Twitter – 100/hr
  • LinkedIn – 150/day
  • Pinterest – 100 pins/min

OG Meta Tag is available in all platforms except Instagram, Tiktok and Youtube