Turn Posts into Appointments, Followers into Closings, and Your Brand into a Local Authority
TABLE OF CONTENTS
- Why This Playbook Matters
- Step 1: Build a Powerful Social Media Presence
- Step 2: Post Content That Builds Trust & Books Appointments
- Step 3: Run Smart Social Ads to Stay Top-of-Mind
- Step 4: Automate & Scale with HighLevel
- Step 5: Social Media Growth Blueprint for Real Estate
Why This Playbook Matters
You’re great at helping clients buy, sell, or invest in property—but are you leveraging social media to keep your deal flow consistent year-round?
Many real estate consultants struggle with slow months, low visibility, and high competition because they rely too heavily on referrals and outdated platforms.
Industry Reality:
✅ 85% of home buyers and sellers check an agent’s online presence before calling
✅ 43% of sellers hire the first agent they see on social media
✅ Agents who post consistently generate 3X more leads
Yet most consultants:
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Don’t post consistently
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Only promote listings (no brand story or value)
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Don’t automate lead capture or follow-ups
This playbook shows you how to build a powerful brand, attract high-quality leads, and convert followers into clients using HighLevel.
Start using HighLevel to automate, convert and grow.
What You’ll Learn
✅ How to use content to win trust before the first call
✅ What platforms work best for different real estate use cases
✅ What to post weekly to build authority and engagement
✅ How to run high-ROI local ads on Facebook, Instagram, and Google
✅ How to automate posting, follow-ups, and DM replies using HighLevel
Step 1: Build a Powerful Social Media Presence
Why It Matters
People work with real estate pros they know and trust. Social media is how they get to know you—before they ever pick up the phone.
1.1 Pick the Right Platforms for Real Estate Consultants
✅ Facebook → Local listings, community reputation, neighborhood targeting
✅ Instagram → Storytelling, behind-the-scenes, video walkthroughs
✅ LinkedIn → Investor outreach, B2B referrals, relocation partnerships
✅ YouTube → SEO-friendly property tours, market updates, long-form credibility
✅ Google Business Profile → Essential for ranking and reviews
Pro Tip: Active GBP pages with weekly posts and 50+ reviews show up 2–3x more in local real estate searches.
1.2 Optimize Your Social Media Profiles
✅ Use a clean headshot and modern real estate brand banner
✅ Update your bio with: niche (“Relocation Specialist in Austin”), value prop, & CTA
✅ Include contact info + link to HighLevel booking page
✅ Pin a testimonial, case study, or free resource (home value report, buyer checklist)
Step 2: Post Content That Builds Trust & Books Appointments
Why It Matters
People don’t trust agents who only post listings—they trust consultants who educate, inspire, and stay top-of-mind.
2.1 Follow the 80/20 Rule
✅ 80% Educational, Relatable, Personal
✅ 20% Promotional, Listings, Direct CTAs
How to Create Ad Campaign using existing Templates
2.2 Real Estate Content That Converts
✅ Market Updates: “3 Trends That Will Impact [City] Home Prices This Year”
✅ Home Buyer Tips: “Here’s how to get pre-approved without hurting your credit”
✅ Seller Advice: “When’s the best time to list your home in [City]?”
✅ Success Stories: “Helped Anna & Jake find their dream home under budget in 7 days!”
✅ Behind the Scenes: “3 showings in one day! Here’s how I prep before client walkthroughs”
✅ Local Highlights: “Top 3 Coffee Shops to Know if You’re New to [Area]”
2.3 Use Local Hashtags & Geo-Tags
✅ Instagram/Facebook: #AustinRealtor #SellWithMe #HomeGoals #MovingToCharlotte
✅ LinkedIn: #RealEstateConsultant #BuyerStrategy #FirstTimeHomebuyer
✅ Google: Add local keywords + service areas in every post description
Step 3: Run Smart Social Ads to Stay Top-of-Mind
Why It Matters
Only 5–10% of your followers see your organic content. Ads guarantee visibility—especially to high-intent buyers & sellers in your area.
3.1 High-Converting Ad Strategies for Real Estate
✅ Seller Lead Ads: “What’s Your Home Worth? Get a Free Report in 60 Seconds”
✅ Buyer Retargeting: “Still browsing homes in [Area]? Schedule a private tour”
✅ Listing Ads: Use carousel + walkthrough video to showcase property features
✅ Relocation Ads: “Thinking about moving to [City]? Download your free relocation guide”
3.2 Targeting That Works
✅ Age: 28–65+
✅ Homeowners & first-time buyers by interest
✅ Geography: radius around zip codes
✅ Income brackets + job titles for luxury/investor segments
3.3 Suggested Budgets by Stage
| Business Size | Ad Budget | Goal |
|---|---|---|
| Solo Consultant | $10/day ($300/mo) | Seller leads, Facebook remarketing |
| Small Team / Partners | $25/day ($750/mo) | Multi-listing + lead gen + retarget |
| Established Brokerage | $50+/day | Brand + lead funnel expansion |
Step 4: Automate & Scale with HighLevel
Why It Matters
You’re running open houses, showings, and negotiations—you don’t have time to reply to DMs or post daily.
4.1 Automate Posting
✅ Use HighLevel’s Social Planner to pre-schedule 3–5 weekly posts
✅ Use templates for testimonials, listing posts, and tips
4.2 Auto-Reply to Inquiries
✅ Use AI chat & DMs to respond instantly to comments like:
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“Is this still available?”
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“Can I book a tour?”
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“What’s the price?”
✅ Qualify buyers or sellers instantly and move them into follow-up workflows
4.3 Monitor Performance & Optimize
✅ See what content drives bookings
✅ Track which ad campaigns generate showings
✅ Monitor replies, opt-ins, and scheduled consults
Step 5: Social Media Growth Blueprint for Real Estate
| Day | Post Type | Platform |
|---|---|---|
| Monday | New Listing or Just Closed | Instagram, Facebook |
| Tuesday | Client Testimonial or Video | LinkedIn, Facebook |
| Wednesday | Market Stat or Seller Tip | Instagram Reel, Story |
| Thursday | Behind the Scenes or Myth Buster | Facebook, YouTube |
| Friday | CTA Offer (Valuation/Checklist) | Paid Ad (FB + IG) |
| Saturday | Open House Reminder or Tour Clip | Instagram Story |
| Sunday | GBP Post with Local Focus | Google Business Profile |
Final Thoughts: Build a Brand That Books Itself
✅ Consistency = Trust
✅ Trust = Appointments
✅ Appointments = Closings
Social media is your brand’s storefront.
If you show up consistently and with value, your business will grow—on autopilot.
Your Next Steps
✅ Create your weekly content calendar
✅ Launch one ad to test seller lead generation
✅ Automate your DM replies and follow-ups
✅ Use HighLevel to track, scale, and dominate your local market
Ready to grow your real estate brand with smarter marketing?
Sign up with HighLevel and automate your real estate pipeline today.