Social Planner Content Guidelines – Image, Video, and Text

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PLEASE NOTE:

  1. Multimedia format - Posting Image(s) and Video(s) together in a single post
  2. As you experiment with different kinds of images, you'll realize which works best for your brand. By default, these two sizes are best:
    1. Horizontal (landscape): 1,024 pixels x 512 pixels
    2. Vertical (portrait): 800 pixels x 1,200 pixels

Image Guidelines

Platform Type(s) Size Aspect Ratio No. of Images per post
Facebook Post JPEG, PNG, GIF 10 MB
 Any No Limit – We recommend 10 image(s) per post
Facebook Reel
 Not Supported
Facebook Story JPEG, PNG, GIF 4 MB Any 1
Instagram Post
 JPEG, PNG 8 MB Aspect ratio between 4:5 and 1.91:1 10
Instagram Reel Not Supported
Instagram Story JPEG 8 MB – 10
YouTube Shorts Not Supported
YouTube Video Not Supported
LinkedIn Profile and Pages
 JPEG, PNG, GIF 8 MB Max 6012px X 6012px 9
LinkedIn Carousel (PDF) JPEG, PNG, GIF 10 MB – 300
Tiktok Personal Not Supported
Tiktok Business Not Supported
Google Business Profile
 JPEG, PNG 5 MB Min 720px X 720px
Max 3000px X 3000px		 1
Pinterest JPEG, PNG, BMP, TIFF, WEBP 10 MB – 1
HighLevel Community JPG, PNG, SVG, GIF 10 MB – 10 (Images or Videos)

Video Guidelines


Platform Type(s) Size Duration No. of Videos per post Thumbnail Support Thumbnail Type Thumbnail Size
Facebook Post All Formats 1 GB or min 1 sec and max 240 min 240 Minutes No limit (recommend 10) Yes All types 10 MB
Facebook Reel
 All Formats 1 GB or min 3 sec and max 90 sec
(Min 540 × 960 px)		 • Min 3 Sec
• Max 90 Sec		 1 No – –
Facebook Story All Formats

 1 GB or min 3 sec and max 60 sec
(Min 540 × 960 px)		 • Min 3 Sec
• Max 60 Sec		 1 No – –
Instagram Post
 MOV, MP4 100 MB or min 3 sec and max 60 sec
(Width 1920 px)		 • Min 3 Sec
• Max 60 Sec		 10 No – –
Instagram Reel – 1 GB or min 3 sec and max 15 min • Min 3 Sec
• Max 15 Sec		 1 Yes All Types 8 MB
Instagram Story MOV, MP4 100 MB or min 3 sec max 60 sec • Min 3 Sec
• Max 60 Sec		 10 No – –
YouTube Shorts • Must be ≤ 60 sec,
• Vertical 9:16 recommended
• Videos > 9:16 may be cropped
• Include #Shorts
YouTube Video • Width: 240p–8K
• Max file size 256 GB
• Max length 12 hrs
LinkedIn Profile and Pages
 MOV, MP4 500 MB or min 3 sec and max 30 min • Min 3 Sec
• Max 30 Min		 9 Yes JPEG, PNG 10 MB
LinkedIn Carousel (PDF) Not Supported
Tiktok Personal MOV, MP4, WebM • Max 1 GB
• Min 3 Sec, Max 180 Sec
• Min WxH 360 px
• Max WxH 4096 px
• FPS 23–60		 • Min 3 Sec
• Max 180 Sec		 1 No – –
Tiktok Business MOV, MP4, WebM • Max 1 GB
• Min 3 Sec, Max 600 Sec
• Min WxH 360 px
• FPS 23–60		 • Min 3 Sec
• Max 600 Sec		 1 No – –
Google Business Profile
 Not Supported
Pinterest MP4 or M4V Video size: up to 2 GB (lib limit 1 GB)
H.264/H.265
Min 4 Sec, Max 5 Min
Aspect ratios: 9:16, 1:2, 2:3, 3:4, 4:5, 1:1		 • Min 4 Sec
• Max 5 Min		 1 Yes JPEG, PNG 10 MB
HighLevel Community MP4 1 GB Min 4 Sec 10 (incl. images) No – –

Content Length


Platform Content Length (Text Limit)
Facebook Post 62,000 characters
Facebook Reel
 62,000 characters
Facebook Story 62,000 characters
Instagram Post
 2,200 characters
Instagram Reel 2,200 characters
Instagram Story 0 characters
YouTube Shorts 5000 characters,
YouTube Video 5,000 characters
LinkedIn Profile and Pages
 3,000 characters
LinkedIn Carousel (PDF) 3,000 characters
Tiktok Personal 150 characters
Tiktok Business 2,200 characters
Google Business Profile
 1,500 characters
Pinterest (Title) 100 characters
Pinterest (Post) 500 characters
HighLevel Community 100,000 characters

Social Posting Rate Limits

These rate limits are for each active user and are different based on which platform you’re using:


  • Google – 300/min
  • Facebook – 200/hr
  • Instagram – 200/hr
  • TikTok – 15/day
  • LinkedIn – 150/day
  • Pinterest – 100 pins/min

Additional Social Posting Guidelines


Platform OG Meta Link At least 1 media required MultiMedia Support
Facebook Post Yes No No
Facebook Reel
 No Yes No
Facebook Story No Yes No
Instagram Post
 No Yes Yes
Instagram Reel No Yes No
Instagram Story Yes No No
YouTube Shorts Max 60 Sec No No
YouTube Video Max 12 Hours No No
LinkedIn Profile and Pages
 Yes No No
LinkedIn Carousel (PDF) Yes Yes No
Tiktok Personal No Yes No
Tiktok Business No Yes No
Google Business Profile
 Yes No No
Pinterest No Yes No
HighLevel Community No Yes Yes 


OG Meta Tag is available on all platforms except Instagram, Tiktok, and YouTube.