Automate, Streamline & Grow with Ease!
TABLE OF CONTENTS
- Automate, Streamline & Grow with Ease!
- What You’ll Learn?
- Step 1: Get Found on Google & Dominate Local Search
- Step 2: Automate Follow-Ups & Stop Losing Leads
- Step 3: Automate Reviews & Build a Reputation That Sells For You
- Step 4: Launch a Small, High-ROI Ad Campaign (No Guesswork Needed)
- Step 5: Post Weekly & Stay Visible with Social Media
- Final Thoughts: Your Fast-Track to More Clients, More Revenue & More Free Time
- What You’ll Learn?
Why This Playbook Matters?
You’re an expert at making spaces spotless, keeping homes and offices pristine, and ensuring properties are well-maintained—but how do you keep a steady stream of customers booking your services?
Many cleaning & maintenance businesses rely only on referrals or hope word-of-mouth brings in clients, but the truth is:
89% of customers search online before booking a cleaning service.
70% of leads go to the first company that follows up.
Recurring bookings & loyal customers are the key to steady revenue.
❌ If you’re not ranking, responding, or advertising correctly—you’re losing money.
This Getting Started Playbook will show you the 5 most important steps to setting up HighLevel the right way—so you start getting more clients, securing repeat business, and growing your brand effortlessly.
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What You’ll Learn?
✅ The 5 fastest ways to get clients & turn them into recurring customers.
✅ How to rank on Google, collect more reviews, and appear at the top when people search.
✅ How to automate follow-ups, bookings & invoices so you stop losing money.
✅ How to use HighLevel to do it all in one place—while you focus on delivering high-quality cleaning services.
Step 1: Get Found on Google & Dominate Local Search
Why This Matters?
76% of cleaning service customers hire from the first page of Google.
Businesses with 100+ Google reviews get 3X more bookings.
If you aren’t showing up on Google, your competitors are getting the jobs instead.
What To Do First:
✅ Claim & Verify Your Google Business Profile (GMB) – If you haven’t done this yet, you’re invisible to customers.
How to Set Up Google Business Profile
✅ Set Up Service Areas – List all the zip codes & neighborhoods you serve so Google ranks you in local searches.
✅ Add a Call Tracking Number – Replace your Google listing number with a HighLevel tracking number to see where leads are coming from.
How to Set Up a Call Tracking Number
✅ Automate Google Reviews – More 5-star reviews = higher rankings & more calls.
How to Automate Google Reviews
✅ Post Weekly Updates – Google ranks active businesses higher—use HighLevel to schedule posts automatically.
How to Optimize Your Google Business Profile
Example: “We helped over 250 homes stay fresh this month! Need a spotless home? Book your cleaning today!” (Post this on your Google Business Profile weekly.)
Step 2: Automate Follow-Ups & Stop Losing Leads
Why This Matters?
Leads go cold in 5 minutes—if you don’t respond, they’ll hire someone else.
Automating follow-ups increases conversions by 40%.
What To Do First:
✅ Set Up a Chat Widget on Your Website – So customers can text you without calling.
How to Set Up Chat Widget
✅ Enable Missed Call Text-Back – If you miss a call, HighLevel texts the lead back automatically, so you don’t lose the job.
Setting up Missed Call Text Back
✅ Send Instant Follow-Ups – Automate SMS, email, and WhatsApp reminders to book appointments.
Setting Up Recurring Follow Ups
✅ Add a Booking Link – Let customers schedule their own cleaning service online without waiting for a call back.
✅ Use AI to Handle Inquiries – ConversationAI and Voice AI answer common questions & schedule jobs automatically.
How to Set Up Ai-Powered Cleaning Jobs Follow-Ups
How to Set Up Voice AI Agent
How to Set Up Conversation AI Agent
Example:
“Hi [Name], thanks for inquiring about our cleaning services! We have a few slots available this week. Book here: [Booking Link]”
Step 3: Automate Reviews & Build a Reputation That Sells For You
Why This Matters?
Businesses with 50+ reviews rank 270% higher in Google searches.
90% of customers trust online reviews as much as personal referrals.
What To Do First:
✅ Enable Review Requests in HighLevel – Every cleaning job should trigger an automatic SMS & email asking for a review.
✅ Direct Customers to Google & Facebook – The more 5-star reviews you have, the more leads Google sends you.
✅ Monitor & Respond to Reviews – Google ranks businesses higher that respond to every review—good or bad.
✅ Set Up Negative Review Alerts & Dispute Bad Reviews – Catch bad reviews instantly and fix the issue before it affects your reputation.
✅ Showcase Reviews on Your Website & Social Media – Let your happy customers sell for you.
How to Automate Reviews & Reputation Management
Example:
“We’d love to hear your feedback! If we made your home sparkle, leave us a quick review: [Review Link]”
Step 4: Launch a Small, High-ROI Ad Campaign (No Guesswork Needed)
Why This Matters?
60% of homeowners click on ads when searching for cleaning services.
Even $10/day on ads can bring a steady stream of clients.
What To Do First:
✅ Set Up Google Local Services Ads (LSA) – Only pay for valid leads, not clicks.
How to Run Google LSA
How To Integrate LSA with HighLevel
✅ Run Facebook Lead Ads – Target local homeowners & office managers who need professional cleaning services.
How to Run Facebook Ads from HighLevel
✅ Enable Retargeting Ads – Keep showing ads to people who visited your website but didn’t book yet.
Setting Up Call Tracking Number Pool
✅ Use Call Tracking in Ads – Know exactly which ad is bringing in the most jobs.
How to Run Cleaning and Maintenance Ads That Converts
Example:
“Your neighbors love our cleaning services! Book today & get 20% off your first clean. Call now: [Phone Number]”
Step 5: Post Weekly & Stay Visible with Social Media
Why This Matters?
77% of homeowners check social media before hiring a cleaning company.
Posting consistently = More bookings & referrals.
What To Do First:
✅ Post Weekly on Google Business – Google ranks active businesses higher.
✅ Use Facebook & Instagram to Share Before & After Photos – Show off your best work!
How to Share your reviews on Social Media
✅ Start a Blog & Email Newsletter – Share cleaning tips & home care hacks.
How to Create a Blog for HVAC
How to Set Up RSS Feed for Blogs
How to Set Up RSS Email Campaign
✅ Use Social Media Scheduling – HighLevel auto-posts for you, so you don’t have to do it manually.
How to Analyze the Social Media & Content Strategy That Works
Example:
“Tired of dust and clutter? We make your home spotless! Book today & enjoy a fresh, clean space. [Booking Link]”
Final Thoughts: Your Fast-Track to More Clients, More Revenue & More Free Time
These 5 power moves will set you up for success in HighLevel.
✅ Optimize your Google Business Profile & tracking
✅ Automate lead capture & follow-ups
✅ Start collecting & responding to reviews
✅ Run small, targeted ads for instant leads
✅ Post valuable content & use automation to stay active online
Let’s Further Break it Down For You –
Spotless Rankings: The Cleaning & Maintenance Business Guide to Dominating Google Search
Spotless Success: Mastering Retention & Referrals for Explosive Growth in Cleaning & Maintenance
Sparkling Ads: The Blueprint to Sweep Up More Clients for Your Cleaning & Maintenance Business
Sparkle & Scale: The Cleaning & Maintenance Social Media Domination Playbook
Spotless Content Strategy: The Cleaning & Maintenance Playbook
Polished Performance: The Ultimate Daily Operations Playbook for Cleaning & Maintenance
Want to grow faster?
Sign up with HighLevel today & book more cleaning jobs instantly!