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Agencies want to growβwe get that. However, not every tech stack will serve each agency, and finding the right tools for your business is crucial for reaching the growth youβre looking for.
Using the tools that will help you automate repetitive tasks, integrate with the other tools you need, and suit your budget is mandatory for being in the 10% of small businesses that succeed.
So, which growth hacking tools are the agencies that reached 7-figures using?
Well, worry not because weβve done the heavy lifting for you. Here, weβll have a look at the best tools designed to help marketing agencies achieve the growth and success they deserve.
Weβll look at project management, finance, human resources, a stellar marketing automation tool, and communication management software that will provide you with the ability to track projects, assign tasks, generate leads, create automated workflows, improve customer retention, and much more.
In shortβweβll look at a lot! So letβs not waste any more time, and letβs jump right into it!
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Table of Contents
Essential Growth Tools Every Agency Should Have
1. Project Management Powerhouses
When it comes to project management tools for agencies, youβve got some fantastic options:
- Monday: Starting at $8/user/month, Monday offers a visual, intuitive interface with customizable workflows. Itβs perfect for agencies looking to streamline their processes and improve team collaboration.
- Airtable: With a free plan available and paid plans starting at $10/user/month, Airtable combines the power of a database with the familiarity of a spreadsheet. Itβs ideal for agencies managing multiple projects and client data.
- Trello: Trello offers a free plan and paid plans from $5/user/month. Its Kanban-style boards make it easy to visualize project progress and manage tasks efficiently.
- ClickUp: Starting at $5/user/month, ClickUp is an all-in-one project management tool with features like task dependencies, time tracking, and custom fields. Itβs a versatile choice for growing agencies.
These tools help you organize and manage projects efficiently, setting the foundation for your agencyβs growth.
2. CRM Tools for Agencies
Customer Relationship Management (CRM) is crucial for agency growth. Consider these top CRM tools for agencies:
- HubSpot CRM: With a robust free plan and paid plans starting at $45/month, HubSpot CRM offers contact management, deal tracking, and email tracking. Itβs a solid choice for agencies of all sizes.
- Salesforce: Starting at $25/user/month, Salesforce is a comprehensive CRM solution with powerful customization options. Itβs ideal for larger agencies with complex sales processes.
- Pipedrive: From $12.50/user/month, Pipedrive focuses on visualizing your sales pipeline. Its intuitive interface makes it perfect for agencies looking to improve their sales process.
These tools will help you manage client relationships, track leads, and boost your sales process.
3. Marketing Automation Tools
To scale your agency, you need powerful marketing automation tools. Here are some top picks:
- HubSpot Marketing Hub: Starting at $45/month, HubSpot offers a comprehensive suite of marketing tools including email marketing, social media management, and lead nurturing.
- Marketo: Pricing is custom, but itβs a robust platform suitable for larger agencies. It offers advanced features like predictive content and account-based marketing.
- ActiveCampaign: From $9/month, ActiveCampaign provides email marketing, automation, and CRM features. Itβs a great choice for agencies looking for affordable yet powerful automation.
These tools can help you streamline your marketing efforts, nurture leads, and improve your overall efficiency.
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4. SEO Tools for Agencies
No digital agency growth strategy is complete without solid SEO tools. Consider these options:
- SEMrush: Starting at $119.95/month, SEMrush offers keyword research, site audits, and competitor analysis. Itβs a comprehensive tool for agencies managing multiple clientsβ SEO strategies.
- Ahrefs: From $99/month, Ahrefs provides in-depth backlink analysis, keyword research, and content exploration. Itβs perfect for agencies focused on link building and content marketing.
- Moz Pro: Starting at $99/month, Moz Pro offers site audits, rank tracking, and link research. Its user-friendly interface makes it a great choice for agencies new to SEO.
These SEO tools for agencies will help you optimize your clientsβ websites and improve their search engine rankings.
Advanced Agency Growth Tools to Supercharge Your Success
Now, letβs explore some more specialized tools for agency growth that can take your business to the next level:
1. Lead Generation Tools for Agencies
Generating high-quality leads is essential for agency growth. Check out these lead generation tools for agencies:
- OptinMonster: Starting at $9/month, OptinMonster helps you create high-converting lead capture forms and popups. Itβs great for agencies looking to boost their clientsβ email lists.
- Leadfeeder: From $55/month, Leadfeeder identifies companies visiting your website, helping you target potential B2B clients. Itβs perfect for agencies focusing on lead qualification.
- Unbounce: Starting at $80/month, Unbounce lets you create and test landing pages without coding. Itβs ideal for agencies running multiple marketing campaigns.
These tools can help you capture more leads and turn them into paying clients.
2. Marketing Analytics Tools
To make data-driven decisions, you need robust marketing analytics tools. Consider:
- Google Analytics: Free to use, Google Analytics provides in-depth website traffic analysis. Itβs a must-have for any agency looking to understand user behavior.
- Mixpanel: With a free plan available and paid plans starting at $25/month, Mixpanel offers advanced user behavior analytics. Itβs great for agencies working with digital products or apps.
- Kissmetrics: Starting at $299/month, Kissmetrics focuses on customer engagement and retention analytics. Itβs ideal for agencies working with SaaS or e-commerce clients.
These tools provide invaluable insights into your marketing efforts and help you optimize your strategies.
3. Social Media Tools for Agencies
Managing multiple social media accounts can be challenging. These social media tools for agencies can help:
- Sprout Social: Starting at $89/user/month, Sprout Social offers scheduling, analytics, and CRM features. Itβs perfect for agencies managing multiple client accounts.
- Hootsuite: From $49/month, Hootsuite provides a comprehensive platform for scheduling posts, monitoring mentions, and analyzing performance across multiple networks.
- Buffer: Starting at $15/month, Buffer offers a user-friendly interface for scheduling posts and analyzing performance. Itβs great for smaller agencies or those just starting with social media management.
These tools allow you to schedule posts, analyze performance, and manage all your social media efforts from one dashboard.
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Read More
The Ultimate Agency Growth Tool: HighLevel
Weβve covered a lot of ground, havenβt we? From project management powerhouses to CRM dynamos, marketing automation marvels to SEO wizards β weβve explored a wide range of agency growth tools that can truly transform your business.
But letβs address the elephant in the room: cost.
If youβre sitting there, calculator in hand, adding up the monthly subscriptions for all these amazing tools, you might be feeling a bit overwhelmed. Trust me, I get it.
The price tag for a full suite of top-tier agency growth tools can quickly skyrocket, potentially eating into your profits and making growth seem like a distant dream.
So, whatβs an ambitious agency owner to do? How can you access the power of these tools without breaking the bank?
Well, let me introduce you to HighLevel, the all-in-one marketing tool thatβll take you and your agency to the next level!
Imagine having the power of multiple agency growth tools condensed into one seamless platform. Thatβs HighLevel for you.
And hereβs the kicker: weβre currently offering a free 14-day trial where youβll be able to explore HighLevelβs cutting features like:
- Managing unlimited clients and contacts.
- Creating stunning sales funnels.
- Powerful automation capabilities.
And much more!
So, what are you waiting for?
Take the leap and start your 14-day free trial with HighLevel today!
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Agency Growth Tools FAQ
What is a growth tool?
Any tool that helps your business to manage your projects, customers, employees, and finances better. It will be a key tool to help you grow and scale.
How can I grow my agency?
By having effective communication with your customers and employees, by achieving winning projects, and by understanding your billing and accountability youβll be able to scale your agency. All of this can be achieved by using the right SaaS tools for your agency.
What tools do digital agencies use?
Digital agencies use cloud-based, subscription-based tools like project management, finance management, human resources, and communication tools. All agency teams will need these tools to provide better services for their clients and to be able to grow.
What tools do marketing companies use?
Thereβs a great variety of tools that marketing agencies can use. Sales tools, tools that offer a client portal, tools that help take the customer through the sales funnel and get data of the process, and plenty of other tools. Whatβs important is that each agency finds the tool that suits its needs.