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Managing digital ad campaigns across multiple platforms can be a challenge, particularly for businesses targeting audiences on Meta’s Facebook, Messenger, and Instagram. However, these platforms are crucial for reaching diverse demographics, generating leads, and driving conversions.
To manage successful ad campaigns on Meta’s platforms, you need more than just compelling visuals and copy. You need a powerful, simplified tool that makes ad management, audience targeting, and performance tracking easier and more effective.
That’s why HighLevel continues to enhance and develop Ad Manager, an all-in-one tool that simplifies the process of creating and managing ad campaigns on social media. It allows users to design ads, manage budgets, and reach targeted audiences. All from a single interface. It’s all about generating higher returns on investment with minimal effort.
On LevelUp Day, we introduced a suite of new feature enhancements to Ad Manager designed to make campaign management even more efficient and impactful.
These updates provide users with greater control over audience creation, detailed campaign statistics, faster Google AdWords integration, the ability to run Carousel ads, and new call-to-action (CTA) options tailored to campaign goals. Each enhancement reflects our commitment to helping businesses reach their full advertising potential on Meta’s platforms.
Let’s break them down for you.
Table of Contents
Audience Tab
With the updated Audience Tab, you can create and manage Custom and Lookalike Audiences before diving into your campaign setup. Before this update, you could only create audiences as part of a campaign, but now you can plan them ahead of time for faster, more organized campaign-building.
By giving you the power to define audiences in advance, the Audience Tab speeds up campaign planning and makes targeting more precise. You’ll have more time to focus on strategy and spend less time organizing audiences during setup, ultimately leading to smoother, more efficient campaigns.
In the Audience tab, you’ll find all your created audiences, including those pulled from Meta, ready to be customized or organized with just a few clicks. Need to make changes? Just click the ellipsis by an audience to edit, delete, or rename it.
Audience Tab Enhacements:
- A dedicated section for creating audiences in Ad Manager settings.
- Options to delete, rename, or edit audience descriptions right within this tab.
- Audiences automatically sync with your Meta Ad account, ensuring all data stays up-to-date.
Statistics Tab
The newly added Statistics Tab is a powerful addition that helps users monitor, analyze, and optimize campaign performance. Previously, tracking metrics within Ad Manager was limited, but now you have a centralized place to view data-driven insights, enabling better decision-making.
This feature enhancement provides an essential overview of ad performance, allowing you to evaluate what’s working and where to improve. Real-time insights empower users to adjust their strategies as needed, which is crucial for maximizing ROI and fine-tuning campaign approaches based on hard data.
Clicking on the Statistics Tab reveals a dashboard showing key metrics and a table with campaign-specific statistics. Users can view metrics over selected date ranges and export the data to a CSV file, enabling easier sharing and analysis outside of the Ad Manager.
Statistic Tab Enhancements:
- A dedicated Statistics Tab shows analytics for all campaigns.
- Performance metrics like clicks, ROI, CPC, CTR, and conversions are available.
- Users can filter statistics by date or page, and export campaign data for deeper analysis.
Google AdWords x Workflows Execution Time Adjustment
Previously, users faced delays when uploading Google AdWords conversions through workflows, causing confusion around reporting accuracy. With this update, the upload time has been reduced significantly, allowing users to see Google conversions just 10 minutes after workflow execution.
This time reduction eliminates a significant gap in conversion visibility, ensuring that users have more accurate and timely data to make decisions. By aligning data closer to real-time, this enhancement prevents potential missteps in ad spend allocation and improves overall campaign efficiency.
Once a workflow executes, the AdWords conversions will update on Google within 10 minutes. This new, shorter interval enables quicker reporting, which is particularly helpful for users making real-time ad adjustments based on performance data.
Google AdWords Enhancements:
Workflow upload time to Google AdWords has been reduced from 24 hours to just 5 minutes.
Carousel Ads
Carousel Ads have now been integrated into Ad Manager, allowing users to upload multiple images or videos for a single ad. This highly requested feature brings a new layer of interactivity and visual engagement to your campaigns.
Carousel ads are more engaging and have higher click-through rates, especially on mobile. By offering a swipeable format, users can showcase multiple products or services in one ad, increasing the chance of engagement and reducing costs per click. This feature helps you make the most out of every impression.
During the ad setup, choose “Carousel” in the media selection area to add multiple images or videos. You can reorder images, assign specific headlines, and preview the ad layout. This flexibility helps users create dynamic ads with multiple products, scenes, or points of interest, all within a single ad unit.
Carousel Ads Enhancements:
- Users can now select between Single and Carousel media types during ad setup.
- Carousel ads allow up to 10 images or videos, each with a unique headline and description.
Additional CTA Buttons
In response to user feedback, additional call-to-action (CTA) buttons have been added for Lead Generation and Website Traffic objectives. This enhancement ensures that your CTAs align closely with campaign goals, making ads more impactful and converting leads more effectively.
With more CTA choices, users can tailor ads to better fit their marketing objectives, making it easier for audiences to respond. This attention to detail makes ads feel more aligned with user intent, resulting in higher conversion rates and more meaningful interactions with your brand.
CTA Button Enhancements:
- Expanded CTA options for Lead Generation and Website Traffic campaigns.
Maximize Your Ad Campaigns with HighLevel’s Ad Manager
With these powerful enhancements, HighLevel’s Ad Manager is more powerful than ever to help you create, track, and optimize campaigns across Meta platforms.
Each feature is designed to make campaign management smoother, data insights richer, and ad results stronger. From refining your audience strategy and gaining real-time insights to creating engaging carousel ads, these updates help you maximize your campaigns with minimal hassle, driving better results and a higher ROI.
Ready to make the most of these new features? Drop into our Client Success Zoom Room and chat with one of our dedicated experts. They’ll walk you through these updates and show you how to leverage them for maximum impact. Whether you have questions about the Audience Tab, the new Statistics dashboard, or any other feature, HighLevel is here to help you drive success with Ad Manager!
